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Introducing the Ginza Biscuit: A New Delight from Boulmich

Boulmich, renowned for its traditional French pastries, has launched an exciting new product, the Ginza Biscuit, available from March 19, 2026, at Tokyo Station's Tokyo Souvenir Center. This elegant biscuit offers a unique combination of smooth sweetness and a delightful crunch, crafted using Okinawa's cane sugar, known as Honwakato (本和香糖). The biscuit makes for a perfect Tokyo souvenir, especially given the increasing inbound tourism and gift-giving culture among travelers.

The Concept Behind Ginza Biscuit

Located at the Tokyo Station’s Yaesu Underground Central Ticket Gate, the Tokyo Souvenir Center is a bustling hub where many travelers pass through, thereby increasing the demand for unique souvenirs. Boulmich felt the need to provide an offering that delighted both domestic and international visitors, hence introducing the Ginza Biscuit. This biscuit not only meets the demand for quality snacks but also caters to the growing trend of sharing gifts that can be easily distributed in professional settings.

Features of the Ginza Biscuit

The Ginza Biscuit comes neatly packaged in individual servings, making it easy to share among friends, family, or colleagues. This thoughtful packaging appeals to the rising trend of bringing back “shareable souvenirs”—perfect for workplace gifting or business meetings. The biscuit is available in two convenient package sizes, ensuring there’s an option for everyone, whether they're traveling solo or in groups.

Biscuit Varieties

1. Almond Biscuit: Infused with a delicate almond aroma, these biscuits spread rich flavors in every bite.
2. Chocolate Almond Biscuit: Blending creamy sweetness with a hint of bitterness, these biscuits highlight the flavors of chocolate and almond.

Each package features a delightful variety that will surely please anyone's palate.

• - 25 pieces are available for ¥2,000, containing 13 Almond and 12 Chocolate Almond biscuits.
• - 38 pieces are priced at ¥3,000, with 19 of each type.

Location and Operating Hours

The Tokyo Souvenir Center operates from 9:00 AM to 9:00 PM and is ideally located just outside the Yaesu Underground Central Ticket Gate, making it extremely accessible for travelers. The exact address is:

1-9-1 Marunouchi, Chiyoda-ku, Tokyo, Japan.

For those looking to enhance their Tokyo experience with a touch of sweetness, the Ginza Biscuit is an excellent choice. Boulmich’s commitment to quality and tradition ensures that each biscuit carries the spirit of French baking artistry while meeting the contemporary taste of Japanese consumers.

More about Boulmich

Boulmich has established itself as a pioneer of authentic French confections in Japan. Founded by Kikujiro Yoshida, who honed his skills in Paris, the brand blends traditional recipes with innovative creations to offer customers a unique taste experience.

To stay updated on new launches and offers, follow Boulmich on Instagram and X or visit their official website.

For inquiries, you can contact their toll-free number at 0120-04-1150, available weekdays from 9:30 AM to 5:30 PM.

Let the Ginza Biscuit sweeten your travels and leave a memorable impression on those you share it with!