Octopus Energy’s Summer Happy Hour: A Smart Shift to Affordable Daytime Power

Embracing Daytime Electricity: The Summer Happy Hour by Octopus Energy

In an age where technological advancements are pivotal in our journey towards a sustainable future, Octopus Energy has successfully launched its 'Summer Happy Hour' campaign, which took place from July to August 2025. This initiative not only showcased a unique approach to electricity usage but also attracted an impressive participation of about 110,000 customers, sparking a significant movement in energy consumption habits.

During designated hours from 11 AM to 1 PM, approximately 4.5 million kWh of electricity was utilized, leading to discounts exceeding 36 million yen being returned to users. Amidst extreme heat, Octopus Energy is advocating for a shift in consumer behavior by promoting the idea that saving electricity doesn’t have to mean enduring hardship. Instead, they are encouraging the use of power during 'green time' in the daytime, effectively reshaping public perceptions around energy use.

A New Norm for Consumers: Affordable Daytime Electricity

The 'green time' refers to hours when power supply is stable due to peak solar energy generation—often resulting in market prices dropping to nearly zero. Despite the energy industry's push for a 'daytime shift,' there was a persistent belief among consumers that electricity was cheaper at night. Octopus Energy’s campaign aimed to challenge this misconception directly by promoting the affordability of daytime electricity consumption.

Through this initiative, users were encouraged to seamlessly integrate this new power usage model into their daily routines. Whether it’s cooking, engaging in hobbies, or charging electric vehicles, participants were provided with a feasible way to enjoy their lifestyles without associating energy savings with deprivation. This campaign sought to redefine energy consumption habits, fostering a more intelligent and enjoyable way to utilize electricity.

Voices from Participants: Real-Life Experiences

Feedback from customers who participated in the 'Summer Happy Hour' reflected how they integrated this initiative into their everyday lives:

- "Every day from 11 AM to 1 PM, I focus on household chores! While preparing lunch and prepping for dinner, I utilize a circulator for efficient cooling. I balanced heat management and household tasks effectively."
- "This timeframe has turned into my video editing session. Both my PC and air conditioning were running to full capacity, yet I managed to stay cool with ice packs, creating a comforting environment while spending time with my cat."
- "I took advantage of Octopus Energy's Happy Hour to charge my EV affordably. It’s beneficial for both the environment and my budget, a win-win situation!"

Additionally, Octopus Energy has been sharing stories from its participants on their blog, further connecting the community with relatable narratives.
Visit Octopus Energy’s Blog for More Stories

Future Goals: Redefining Energy Consumption

Moving forward, Octopus Energy remains committed to advancing the adoption of renewable energy and optimizing supply and demand dynamics. The company believes it’s crucial to shift the narrative surrounding electricity from being seen as a commodity that requires sacrifice to a resource that can be used confidently and reliably.

By meticulously analyzing supply data and market trends, Octopus Energy aims to introduce new concepts that cater to modern lifestyles and contribute toward a sustainable, smart society. Furthermore, they are focused on innovating services and products that will reshape energy perceptions, speeding up the adoption of renewable energy.

As they lead the transition to a clean and sustainable energy society, Octopus Energy is dedicated to contributing to achieving a net-zero economy while reducing energy costs.

About Octopus Energy

Founded in the UK, Octopus Energy uses technology to deliver green energy at affordable prices, transforming customer experiences with transparent services. Since launching in Britain in 2016, they have provided power based on renewable energy sources to over 9 million households globally in just nine years. The company currently operates in eight countries, including the UK, Germany, Spain, Italy, France, New Zealand, and the United States, and has established a joint venture named “TG Octopus Energy” with Tokyo Gas in Japan to enhance its service reach.