#Japan #Tokyo #LINE #SmartNews #Squad beyond

Squad Beyond Expands Advertising Network

In a significant development for digital marketers, Squad Inc., headquartered in Minato, Tokyo, has announced the expansion of its digital marketing platform, Squad Beyond. The platform now supports postback integration with five new advertising media, which include SmartNews, LINE, X (formerly Twitter), popIn, and UNIQUEST, bringing the total number of integrated media outlets to 19. This strategic enhancement aims to overcome the persistent challenges related to data loss and measurement inaccuracies in advertising campaigns.

Enhancing Data Integration for Advertisers

The recent addition of these prominent platforms means that advertisers can acquire accurate conversion data without the need for intricate setups. This facilitates the optimization of advertising delivery algorithms across different media, maximizing marketing outcomes and ROI while significantly reducing the effort required for accurate data measurement and analysis.

As regulations surrounding cookie usage strengthen, creating a secure environment for data acquisition has become increasingly vital. Squad Beyond's enhancements aim to ensure that marketers can safely and effectively utilize accurate data, crucial for effective advertising strategies.

Addressing the Measurement Gap

Strengthened cookie regulations have led to data deficiencies in conversion measurement, making it increasingly challenging to verify advertising effectiveness. Within this context, there has been a strong demand for postback capabilities that allow direct media integration and data reflection. However, these capabilities have often come with technical and operational hurdles.

Squad Beyond has been at the forefront, providing postback functionality as a standard feature. This enhancement not only ensures accurate data integration unaffected by cookie regulations but also promotes learning from external tools. Additionally, the necessity for CV tag installations during affiliate integrations has been eliminated, contributing to significant reductions in measurement workloads and driving maximum advertising results.

The latest addition of media partners is a testament to Squad Beyond's commitment to enabling marketers to reduce complex setup tasks and focus more on strategic analysis and core responsibilities.

Comprehensive Integration Across 19 Platforms

The recently added platforms boast extensive reach within Japan's digital landscape, covering news applications, social media, and native advertising platforms. The new partners include:

• - LINE
• - popIn
• - SmartNews
• - UNIQUEST
• - X (formerly Twitter)

With this expansion, Squad Beyond now supports postback integration across 19 media outlets, allowing advertisers to make data-driven decisions based on a consistent and accurate data framework across various platforms. This positions advertisers to run campaigns that span multiple media, thereby promoting cohesive and effective marketing strategies.

List of All Integrated Media (19 Outlets)

• - AkaNe
• - Facebook / Instagram
• - fam8
• - Google (Search Ads, Display Ads, P-MAX)
• - Gunosy Ads
• - ISE
• - i-mobile
• - LINE (New!)
• - logly
• - maio
• - Poets
• - popIn (New!)
• - ReeMo
• - SmartNews (New!)
• - TikTok
• - UNIQUEST (New!)
• - UZOU
• - X (formerly Twitter) (New!)
• - Yahoo! (Search Ads, Display Ads)

Contribution to Business Growth

The expansion of media partnerships offers Squad Beyond users various benefits:

• - Maximization of Advertising Results: The direct integration between servers, impervious to cookie restrictions, allows marketers to accurately capture previously untrackable conversions and feed that data back into the optimization engines of advertising media. This improvement can significantly enhance CPA and ROAS, leading to tangible performance gains.
• - Encouraging Data-Driven Decisions: Marketers can analyze and measure the performance of all media under a unified set of standards. This capability streamlines budget allocation and enables the development of strategic marketing initiatives that account for customer lifetime value (LTV), ultimately improving decision-making accuracy at the corporate level.

Future Outlook

Squad Beyond is committed to swiftly adapting to changes in the marketing industry and will continue to pursue the expansion of integrated media outlets. The platform aims to leverage technology to address marketers' challenges, ensuring all companies can make informed decisions based on accurate data and drive their business growth.

For further information on service implementation or inquiries, please contact us through our form.

About Squad Beyond

Squad Beyond is a one-stop digital marketing platform operated by Squad Inc., providing integrated solutions for digital advertising operations. Launched in July 2020, the platform aims to streamline the entire advertising process from planning to reporting, essentially encapsulating every aspect of digital marketing operations. With more than 1,000 companies expected to adopt the service by 2025 and a market penetration of one-third of Japan's online advertising market, Squad Beyond is dedicated to supporting advertisers with comprehensive tools and services.