Exciting Launch of Famichiki Red with Riko Yagi's New Commercial

Starting June 24, 2025, FamilyMart will introduce the new Famichiki flavor, Famichiki Red, priced at 230 yen (tax included: 248 yen) at approximately 16,300 locations nationwide. The launch coincides with the airing of a new TV commercial featuring actress Riko Yagi, aptly titled "Waiting".

Expressing Deliciousness Without Words!

In the TV commercial, Yagi devours the Famichiki Red without uttering a single word, revealing her expression of delight through her gestures. She dramatically opens the packaging and eagerly digs into the chicken, savoring the unique spiciness. After experiencing the after-kick of heat, she locks eyes with the camera and slightly shyly states, "I’ve been waiting for this kind of Famichiki!"

Reflecting on her experience during the shoot, Yagi shares, "It was less about acting and more about genuinely enjoying the taste. I hope viewers can see my true enjoyment on screen." Viewers should keep an eye on the expressions of Yagi as she indulges in the spicy Famichiki Red.

TV Commercial Overview

- Title: Famichiki Red "Waiting" Edition
- Air Date: June 24, 2025
- Starring: Riko Yagi
- Broadcast Area: Nationwide (with some regional exclusions)
- Video URL: Watch Here

A Fascinating Red World for Famichiki Red

The commercial was filmed in a vividly red environment, with Yagi's outfit, the floor, and the background all reflecting this striking theme. The director worked closely with Yagi to capture the perfect performance, ensuring their timing was in sync. Moreover, the making-of footage shows Yagi confidently walking down a “red” carpet while holding the Famichiki Red, creating a runway-like scenario. Viewers should also notice the contrast between her candid expressions during the shoot.

Behind the Scenes Interview

In an interview, Yagi was asked to rate the spiciness of Famichiki Red on a scale from 1 to 5, stating:

"I would rate it at 3.9. When you reach 5, the heat can overshadow the flavor, making it difficult to enjoy. A 4 is tasty but leans too much on the spiciness. I think 3.9 strikes the perfect balance between spice and taste."

When Would You Like to Eat Famichiki Red?

"I would eat it when I need a boost of energy. The spiciness is awakening, making it perfect for when I'm feeling drained or before a big challenge. I also think it's great for hot summer days when people often lose their appetite."

Summer Survival Tips from Yagi

Yagi recommends reading as a great way to beat the heat:

"I think summer reading is refreshing. Reading a delightful story on a hot day makes me forget the heat, allowing me to visualize cool scenes and enjoy a little escape. It’s a wonderful way to relax during the sweltering heat!"

What is Yagi Waiting For?

In connection with the commercial title, she admitted:

"I want to appear on local Kansai television! Having grown up watching TV alone as an only child, I’m a huge fan of local programs. I’ve had a few chances to be featured, and every time is a dream come true, but I want to keep coming back! It’s always thrilling for my local friends as well."

An Embarrassing Moment

Yagi also recounted a time she felt a bit embarrassed:

"Once at a dinner with colleagues, I mistook the box for skewers and one for menus. I confidently directed everyone to use the menu box, only for a staff member to point out my mistake. I turned bright red!"

Product Details

- Product Name: Famichiki Red
- Price: 230 yen (tax included: 248 yen)
- Release Date: June 24, 2025
- Release Area: Nationwide
- Description: Famichiki Red combines juicy chicken with various chili peppers for a classic spicy flavor. Experience the depth of heat after enjoying its rich taste.

- Product Name: Crispy Chicken (Habanero Hot)
- Price: 175 yen (tax included: 189 yen)
- Release Date: June 24, 2025
- Release Area: Nationwide
- Description: A popular item released in 2021, this product features lean chicken breast with a crispy coating, seasoned with habanero for a mouthwatering spiciness.

Note: The images used are for representation only. Due to tax policies, listed prices include an 8% consumption tax. Prices, release dates, and specifications may vary by region, and not all stores may carry the products.

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