#Chile #Santiago #Healthy Food #Centric PLM #Wild Foods

Wild Foods' Digital Transformation Journey

Wild Foods, a burgeoning brand hailing from Chile, is on a mission to revolutionize the healthy food industry. Founded by a group of friends frustrated by the lack of authentic healthy options in supermarkets, the company aims to provide consumers with high-quality, nutritious food alternatives. With its products now available not just in Chile but also in Mexico, Colombia, Brazil, Peru, and the USA, Wild Foods is embracing digital innovation to support its stellar growth trajectory.

The core of Wild Foods' business ethos lies in transparency and quality, attributes which their consumer base has learned to expect. This promise is driven by their team of approximately 120 employees, all committed to ensuring that the products they offer are not only nutritious but also responsibly sourced. However, expanding into international markets has not come without challenges.

Challenges in Nutritional Data Management

As Wild Foods scaled up operations, one of the primary hurdles confronted was inconsistencies in managing nutritional information. The company was primarily relying on manual processes to track and calculate nutrition data, resulting in delays and increased risk of error. “As a health-focused food company, our consumers are knowledgeable. They scrutinize nutrition labels to trust the information,” states Matías Arriagada Juliá, their Lead Systems Engineer. This high standard was non-negotiable, especially as Wild Foods sought to establish itself in competitive new markets.

The Shift to Centric PLM

Recognizing the need for a streamlined approach, Wild Foods turned to Centric PLM™ (Product Lifecycle Management) – a smart, technological solution designed to enhance product management across various stages of food production. With Centric PLM, the company has reported remarkable improvements: time to market is significantly reduced, essential data is now centralized and easily accessible, and the manual task of nutritional calculation has been vastly automated.

In fact, what once took minutes to compute now requires just a single click. Amelia Muzzo Araus, a food product engineer at Wild Foods, indicates, “Nutritional calculations that used to take 15 minutes can now be completed instantly. This not only saves us time but also eliminates potential human errors.”

Such automation not only facilitates operational efficiency but has also fortified Wild Foods' compliance with regulatory standards, which is crucial to maintaining consumer trust and avoiding costly product recalls.

The Impact of Innovation

The proficiency gained from using Centric PLM shapes much of Wild Foods' operational strategy. With faster product development cycles and compliant processes, the company can now focus more on innovation and less on cumbersome administrative tasks. Their commitment to nourishing consumers while making healthy eating enjoyable has thus expanded on a global scale.

Centric PLM also assists Wild Foods in managing its product portfolio effectively, ensuring that they work with the best industry practices tailored specifically for the food and beverage sector. This includes recipe development, supplier collaboration, and nutritional labeling, thereby optimizing the entire product lifecycle.

Conclusion: A Bright Future Ahead

With a clear mission and cutting-edge tools at their disposal, Wild Foods stands poised to transform the food landscape. The lessons learned from their journey into digital transformation serve as a valuable guide for other aspiring companies in the healthy food space. By maintaining their ethos of quality, transparency, and innovation, along with robust tools like Centric PLM, Wild Foods is not just navigating the international market; they are also inspiring a healthier lifestyle worldwide. As they look to the future, their story exemplifies the importance of technology in enabling growth in the rapidly evolving consumer goods industry.