Transforming 'Boredom' into 'Excitement': Strategies from 8 Companies in the Age of AI

Transforming 'Boredom' into 'Excitement': A Conference on AI and Marketing Strategies

On January 15th, 2025, an intriguing online conference will unfold, organized by AIR Design in collaboration with Effectual Co., Ltd., based in Minato, Tokyo. Set to commence at 11:00 AM, the event is aimed at enlightening participants on how to navigate the challenges posed by AI in marketing. This conference is free to attend, allowing up to 500 participants to gain insights from various industry experts.

Conference Overview

As the capabilities of generative AI burgeon, tasks such as banner design, video production, and content creation have become quicker and can achieve a consistent quality standard. Yet, this evolution has also led to a proliferation of creative works that feel familiar and repetitive in the market, accelerating the commoditization of advertising and content.

In an era where almost anyone can produce satisfactory results, the challenge lies in captivating consumers and ensuring brand preference. The critical discussion revolves around leveraging AI's efficiencies while layering in unique values and originality. Eight leading companies will contribute to this dialogue, sharing practical strategies on remaining impactful and generating passion amidst the sea of 'mass production.'

Effectual's Presentation

Time: 11:25 AM - 11:45 AM
A key segment of the conference will feature Effectual’s insights on the pitfalls of AI-generated content. The focus will include:

- Risks associated with AI-generated content: Understanding the potential for backlash or misinformation.
- Impact of negative evaluations on brands: Exploring how complaints on social media can tarnish brand reputation.
- Risk management in the AI era: Strategies and real-case examples to navigate the perilous waters of AI content utilization.

Effectual aims to provide organizations with essential perspectives on addressing risks without neglecting the advantages AI integration can yield.

Meet the Speakers

Yosuke Watanabe: Currently serving as an Executive Officer at Effectual, Yosuke has an extensive background in managing online reputation risks and customer engagement strategies, having worked with over 700 companies. He became an Executive Officer in August 2022 and brings a wealth of knowledge and experience to the conference.

Event Details

- Date: January 15, 2025
- Time: 11:00 AM - 1:30 PM
- Format: Online (via Bizibl)
- Cost: Free (Pre-registration required)
- Capacity: 500 participants
- Organizer: AIR Design, Galapagos Inc.
- Registration Link: Register Here

About Effectual Co., Ltd.

Effectual, established on November 25, 2014, provides innovative solutions in reputation risk management and online monitoring. From managing backlash risks via “Mimamorn” to comprehensive advertising approval services, the company is at the forefront of ensuring brand integrity in a digitally dynamic age.

- CEO: Rina Tanaka
- Location: 5th Floor, 7th SY Building, 3-4-7 Minami Aoyama, Minato, Tokyo
- Capital: ¥450,298,060
- Website: Effectual Website