Exciting Collaboration: Coleman x Rilakkuma Outdoor Items Launching Soon

A Special Collaboration Collection

In a delightful partnership, the renowned outdoor brand Coleman has teamed up with the beloved character Rilakkuma to create an exclusive collection of outdoor merchandise. This collaboration is set to launch on August 1, 2026, available in various stores including Rilakkuma shops, Rilakkuma's hot spring, and Loft stores (with some exceptions). For online shoppers, the collection will be accessible via the San-X online shop starting from August 3, 2026, 10:00 AM.

This unique collection boasts designs that radiate a special feel inherent to collaborations. The items are perfect for both outdoor adventures and everyday use, catering to a unisex audience with their calm and simple aesthetic that appeals to both adults and children alike.

Featured Products

Here's a sneak peek at the items you can expect to see:

- Rilakkuma Plush Toy – 2,200 JPY (tax included each)
- Plush Toy Set – 3,850 JPY (tax included)
- Hanging Plush Toy – 3,300 JPY (tax included each)
- Collectible Plush Toy – 5,500 JPY (tax included each)
- Clear Holder Set – 880 JPY (tax included)
- Sticker Set – 825 JPY (tax included each)
- Pouch – 3,080 JPY (tax included)
- Rilakkuma Ear Shoulder Bag – 7,150 JPY (tax included)
- Rilakkuma Ear Backpack – 9,350 JPY (tax included)
- Mini Towel – 880 JPY (tax included)
- Pair Key Holder – 1,760 JPY (tax included each)

(Note: All prices include tax, and availability may vary by store. Certain items may sell out or experience variations in launch dates.)

Where to Get Them

For those eager to grab these exclusive items, keep an eye on the San-X online store for the latest updates on product releases and availability.
You can also follow the updates about the physical store availability through the following link: San-X Store Updates.

About Coleman

Founded in 1900 by W.C. Coleman in Oklahoma, USA, Coleman has steadily risen to prominence as a leading brand in the outdoor gear sector. With a mission that began with lamp rentals, Coleman innovated the iconic lantern known as the “Midnight Sun” and created the GI pocket stove under challenging conditions. Over the decades, the brand expanded its product range to include a wide variety of camping gear and accessories, earning a reputation for high efficiency and quality.

Coleman's philosophy of promoting outdoor activities emphasizes the importance of nature and community building through camping experiences. The brand continues to spread the joy of the outdoors, encouraging people to embrace nature's beauty and the connections formed through shared adventures.

What is Rilakkuma?

Rilakkuma, the laid-back bear mascot, is a character created by San-X, often found lounging at the home of an office worker named Kaoru, along with friends Korilakkuma and Kiiroitori. Rilakkuma is characterized by a carefree lifestyle with a focus on enjoying delicious meals, particularly pancakes, omelets, pudding, and dango. The character has since gained immense popularity, resonating with both children and adults alike.

To explore more about Rilakkuma, visit the official website or follow the updates on their official X account.

Celebrating 10 Years of Chairoikoguma

In 2026, Chairoikoguma, another lovable character from the Rilakkuma universe, will celebrate its 10th anniversary! A dedicated anniversary site has been launched, filled with fun activities like daily fortunes and a retrospective look at the character’s themes. Fans can also access special wallpapers and more. Get in on the celebration by visiting the Chairoikoguma 10th Anniversary site and follow their journey via official X.

San-X, the parent company of Rilakkuma, continued to innovate, creating over 1,000 original characters like Sumikkogurashi and Tarer panda, captivating global audiences with their unique charm and humor. With an emphasis on relatable stories and heartwarming designs, San-X has solidified its place in the hearts of fans around the world.

For more information, take a visit to the San-X Official Website.

©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.