Craft & Art Wine and Spirits Forms Strategic Alliance with Cincoro Tequila in the U.S.

Craft & Art Wine and Spirits Partners with Cincoro Tequila

Craft & Art Wine and Spirits has recently announced a pivotal collaboration with Cincoro Tequila, a premium brand renowned for its luxury offerings. This strategic partnership positions Craft & Art as the exclusive sales agent for Cincoro across the United States, a role that will enable them to boost the tequila brand's market footprint significantly.

Established with a vision to propel innovative spirits brands, Craft & Art provides a comprehensive structure for partner brands, including marketing expertise and operational capabilities. The alliance with Cincoro reflects Craft & Art’s commitment to supporting brands that embody excellence and originality in their offerings.

Cincoro Tequila, co-founded by multiple NBA owners, is celebrated for its meticulously crafted expressions ranging from Blanco to the award-winning Extra Añejo. Known for marrying traditional tequila-making methods with contemporary sophistication, Cincoro aims to captivate a wider audience with its exquisite taste profile and luxurious positioning. With Craft & Art’s proven track record in cultivating robust distributor relationships and attaining placements in premier accounts, Cincoro is optimistic about expanding its reach in the competitive spirits market.

Kevin Fennessey, CEO of Craft & Art, expressed enthusiasm about the partnership, stating, "We are honored to partner with Cincoro, a brand that exemplifies excellence and innovation in the tequila category. Our mission is to drive Cincoro's exceptional portfolio towards greater success while opening up new consumer bases."

This partnership holds promise not just for expansion, but also for reinvigorating brand awareness in diverse markets. Craft & Art is equipped with a skilled national sales and marketing team that will champion Cincoro’s distinctive offerings. On the other side, Jeff Agdern, President of Cincoro Tequila, acknowledged Craft & Art's extensive understanding of the U.S. market and its capabilities in executing strategic marketing strategies which may help Cincoro to fulfill its growth objectives. He mentioned, “Craft & Art brings a deep understanding of the U.S. market and an experienced team with a strong track record of building luxury spirits brands. We are thrilled to join forces with them.”

The official kick-off of this exclusive partnership began on July 1st, and both parties are optimistic about the future, anticipating accelerated product availability and consumer engagement throughout 2025 and beyond.

As both companies forge ahead, fans of luxury spirits can expect to see Cincoro become more prominent in various key markets nationwide, reinforcing its reputation as a symbol of quality and craftsmanship. Craft & Art continues to solidify its role as a trusted partner within the spirits industry, representing a select portfolio of luxury brands that also includes El Silencio Mezcal and Sonrisa Puerto Rican Rum. With the aspirations to support brands in achieving national scale, Craft & Art stands at the forefront of providing unique spirits to discerning customers.

The collaboration marks an exciting chapter in Cincoro Tequila’s journey, setting the stage for an innovative approach to marketing and sales in the competitive spirits landscape. With a shared commitment to growth and excellence, the future looks promising for both Craft & Art Wine and Spirits and Cincoro Tequila as they embark on this journey together.