#United States #Los Angeles #Body Positivity #Torrid Casting Call #Fashion Empowerment

Torrid's Annual Casting Call Returns for 2025

Torrid, a leader in fashion for curvy women, is thrilled to announce the much-anticipated return of its annual Casting Call. Designed specifically for women who wear sizes 10-30, the Casting Call has evolved into a celebration of body positivity, diversity, and self-expression. This year's casting event represents not only a model search but a movement that uplifts and inspires women from all walks of life.

Celebrating Individuality

Over the years, Torrid's Casting Call has transformed from a traditional modeling competition into a powerful platform for women to share their stories and represent the brand. The 2025 Casting Call aims to create an engaging experience for participants across the country, mixing digital interactions with experiential events, influencer collaborations, and vibrant social media engagement. As Torrid continues to champion a redefined standard of beauty, the Casting Call serves as a bridge connecting women who embody this ethos.

Last year, the brand crowned Essence Sugar, a determined 29-year-old mechanical engineer from Jacksonville, Florida, as the grand prize winner. With over 11,000 applicants participating from both the U.S. and Canada, the event showcased Torrid’s massive appeal and the widespread desire for representation in fashion.

Get Involved!

Applications for the 2025 Casting Call officially opened on September 9, inviting aspiring models to submit captivating photos along with a short video detailing why they wish to become the next Torrid model. A total of 30 finalists will be selected from these entries, and public voting will determine the Top 15 contestants. These top contenders will have the incredible opportunity to travel to Los Angeles, where they will participate in an immersive bootcamp experience that includes mentorship, content creation, and a professional photoshoot.

Moreover, Torrid is set to host an exciting in-person Casting Call event on October 4, 2025, in Los Angeles. Attendees will have the chance to capture professional photographs, receive valuable feedback from a panel of esteemed judges, and access the resources necessary for preparing and submitting their applications, all in one place. This unique opportunity makes it easier than ever for participants to shine in the spotlight.

What's at Stake?

The grand prize promises to be spectacular! The lucky winner will not only receive a $15,000 wardrobe from Torrid, spread over a year, but also $5,000 in cash and the remarkable opportunity to star in Torrid's 2026 marketing campaign. These offerings aim to motivate applicants and highlight the genuine, transformative power of the brand.

Torrid's 2025 Casting Call is designed to deepen community connections, generate high-quality user-generated content, and foster lasting customer loyalty. By amplifying authentic voices and celebrating individuality, Torrid strives to empower women to embrace their true selves.

Embracing the Future of Fashion

As Torrid expands its brand palette with exciting new collections such as Festi, Nightfall, Retro Chic, Belle Isle, and LoveSick, the Casting Call will play an even more significant role in discovering fresh, diverse ambassadors. These ambassadors will help bring the brand's stories and mission to life through genuine, powerful representations.

"We've always believed the future of fashion is inclusive. The Casting Call is our way of propelling this future forward by placing our customers in the spotlight where they belong," shares Vivian Alhorn, Torrid’s Chief Marketing Officer.

For complete details and to participate in this empowering casting event, visit Torrid.com/CastingCall2025.

About Torrid: A direct-to-consumer apparel brand headquartered in North America, Torrid focuses on fashionable women who wear sizes 10 to 30, ensuring that every product exemplifies fit and quality across a broad assortment of tops, bottoms, activewear, and more.