#Japan #Osaka #The New School #No Company #Panasonic Group

The New School Event: Redefining Recruitment Communication

On August 21, No Company will host an insightful event aimed at HR and recruitment professionals in Osaka, focusing on innovative recruitment communications strategies. The event will feature Takumi Sasaki, the head of the Panasonic Group's Recruitment Branding Unit, who will share his expertise in adapting recruitment approaches to meet the evolving needs of both job seekers and employers.

In an era where job hunting has become prolonged and student values have diversified, companies must reconsider how they communicate their recruiting narratives. The traditional query of "where do you work?" has shifted to "how do you work?" This change necessitates a more profound articulation of a company’s intrinsic value beyond just the surface-level aspects of “work-life balance.”

During the fourth session of The New School, Sasaki will delve deep into Panasonic's overarching recruitment branding efforts. The company has redesigned slogans across its eight group companies, encapsulating their ethos with the message: "Work sincerely for someone’s happiness." This message has been consistently disseminated across various channels including social media, recruitment websites, advertisements, brochures, and internal communications. The results of this cohesive communication approach are evident: an increase in direct traffic through named searches, resulting in a substantial boost in applications via the company’s website.

A pivotal shift in perspective has also taken place—recruitment is no longer seen solely as public relations; it has evolved to encompass experience crafting. This transformation has paved the way for a branding strategy based on the idea of 'corporate identity equals style.' Such an approach raises critical questions:

• - What constitutes an effective design that resonates with individuals fitting the corporate culture?
• - How does focusing on "meaningful work" lead to an increase in applications?

Participants can expect to gain actionable insights into the implementation of a 'style-driven' branding framework, along with specific methodologies that will enhance their recruitment marketing strategies.

Additional Guest Announcement

In an exciting update, Koudai Teraguchi, an Evangelist from One Career, will also be joining the event. He will share current trends and shifts in recruitment marketing, based on extensive data on students and job seekers accumulated by One Career. This addition ensures an even more comprehensive agenda for attendees.

This event serves as a precursor to the larger conference, 'Recruitment Ultra Camp,' which is set to take place in October, organized by One Career. Those interested are encouraged to check out the event’s details on their website.

Ideal Attendees

This event is ideal for:

• - HR and recruitment professionals looking to bolster their recruitment branding efforts.
• - Individuals feeling challenged by poor candidate engagement or struggling to communicate their company’s unique qualities.
• - Those eager to involve existing employees in recruitment activities.
• - Companies aiming to increase applications through their corporate websites.
• - Professionals interested in improving recruitment experiences (CX).

About The New School

The New School is a community-driven initiative launched by No Company that facilitates learning, discovery, connections, and experiences beyond conventional paradigms. Our mission is to foster a 'style match' that transforms organizations and individuals. Achieving this requires not only HR professionals but also every employee to challenge outdated conventions and embrace a 'New School' mindset that believes in innovation and new endeavors. The New School strives to be a catalyst for this evolution and fosters collaboration among diverse stakeholders, including HR professionals, job seekers, and career changers.

Featured Speakers

Takumi Sasaki

Takumi Sasaki joined Panasonic in 2017 as a fresh graduate, contributing to product planning for Blu-ray players, before transitioning to the recruitment branding unit in 2021 to lead the group’s recruitment branding and public relations strategies. As of April 2025, he will also be involved in HR branding initiatives.

Shin Akiyama

Shin Akiyama, the CEO of No Company, founded the firm in 2021 after a career in digital marketing and product development at agencies like Hakuhodo. His company is renowned for utilizing SNS data in recruitment communication, aiming to create value-driven connections through style matching in recruitment.

Koudai Teraguchi

Hailing from Hyogo, Koudai graduated from Kyoto University’s Faculty of Engineering and began his career at Sumitomo Mitsui Banking Corporation. He worked in corporate restructuring and later supported human resource development at Deloitte. Currently at One Career, he is instrumental in preparations for the upcoming Recruitment Ultra Camp event.

Event Details

Date: August 21, 2025
Time: 6:30 PM - 8:00 PM (Doors Open at 6:00 PM)
Location: WeWork LINKS UMEDA, 1-1 Ofukacho, Osaka, Japan.
Access: Direct access from Osaka Metro Midosuji Line Umeda Station; a 5-minute walk from various train stations.
Fee: Free (Networking session follows the event)
Registration: Event Registration

No Company strives to facilitate the 'style match' between individuals and organizations through advanced recruitment marketing strategies, delivering impactful insights for progressive hiring practices.