#Israel #Petah Tikva #CPaaS #MMDSmart #Karen Krivaa

Karen Krivaa Joins MMDSmart to Propel CPaaS Growth

MMDSmart, a prominent global communications solutions provider, has announced the appointment of Karen Krivaa as its new Chief Marketing Officer. This strategic move is aimed at accelerating the company's growth within the Communications Platform as a Service (CPaaS) sector. With over 25 years of leadership experience in marketing and brand development across multiple industries including telecommunications, Krivaa is set to bring invaluable insights to MMDSmart as it scales its offerings.

Expanding CPaaS Offerings

The demand for personalized, real-time messaging at scale has surged, and MMDSmart recognizes the need to meet this growing market requirement. Karen Krivaa's extensive background in product and portfolio marketing, coupled with her expertise in global campaign execution, will play a pivotal role in enhancing the brand's market presence. According to Arie Frenklakh, MMDSmart's CEO and co-founder, her arrival signifies a new chapter in the company's commitment to delivering solutions that address real challenges in global corporate communications.

Karen's strategic vision and creative energy are expected to elevate MMDSmart's branding efforts and expand its market reach. Her previous roles have included significant tenures as Marketing Director at Perception Point and other reputable companies such as RADVISION and NICE. These experiences have equipped her with a comprehensive understanding of various sectors, from semiconductors to software and telecommunications infrastructure, making her a fitting addition to MMDSmart's marketing team.

Vision for the Future

"This is an incredible opportunity to shape the future of a fast-growing company in one of the most dynamic segments of corporate technology," Karen remarked during her onboarding. Her enthusiasm for tackling this challenge and collaborating with MMDSmart's talented team reflects her commitment to driving customer success and expanding the company's global footprint.

Krivaa holds both a Master of Science and an MBA from the Hebrew University, highlighting her educational foundation in addition to her professional acumen. She will be joining a skilled marketing group, led by Ira Cohen, who will oversee the strategic direction of the marketing initiatives moving forward.

About MMDSmart

Founded in 2007, MMDSmart has established itself as a pioneer in the SMS business marketing domain and innovative cloud communication products. With a mission to provide high-quality cloud communication services to partners and customers, MMDSmart supports leading enterprises worldwide. Their extensive clientele includes numerous Tier-1 companies relying on MMDSmart for managing critical customer communications with sensitivity and efficiency.

Karen Krivaa's integration into MMDSmart is expected to not only enhance the capabilities of the marketing team but also contribute significantly to the company's trajectory moving into a new era of expansive growth and service excellence.