Matty Matheson and Gozney Launch Exciting Cook Different Summer Campaign

Matty Matheson and Gozney Unveil Exciting New Campaign

Celebrating a 10-year collaboration, renowned chef Matty Matheson and Gozney are kicking off their summer campaign titled Cook Different. This vibrant new advertising initiative takes a unique approach to elevate the art of outdoor cooking using Gozney’s esteemed range of pizza ovens.

A Decade of Innovation

From its beginnings in the outdoor cooking realm, Gozney has consistently pushed the boundaries with its innovative pizza ovens. The partnership between Gozney and Matheson has flourished over the past decade, driven by mutual respect and a shared vision for culinary excellence. It became a natural choice for Matheson to spearhead the Cook Different campaign, further solidifying their bond.

Matheson, who is not only a culinary expert but also an Emmy award-winning producer and charismatic personality, is at the helm of this endeavour, which celebrates creativity in cooking. His engaging presence is a significant asset, drawing attention to the Gozney brand in an unconventional yet appealing manner.

A New Approach to Advertising

Cook Different aims to redefine the norms of traditional advertisements. The campaign's energy is evident in its approach, combining humor and creativity with a touch of nostalgia reminiscent of late-night infomercials. Matheson adopts an entertaining persona as he enthusiastically promotes Gozney's products, effectively connecting with the audience through relatable, candid moments.

In one segment, Matheson parodies a customer service representative, answering cooking queries that display his warmth and humor:
"I’m Matty Matheson, and I love Gozney! This oven is the original and it has powered my passion for cooking. Whether it’s fish, vegetarians—anything goes in this amazing oven!"

This engaging narrative not only highlights the joy of cooking but also emphasizes the versatility and quality of Gozney ovens.

Showcasing Culinary Creativity

The Cook Different campaign does more than simply advertise the ovens; it celebrates cooking as an art form. Matheson shares some of his cherished recipes that can be executed using Gozney’s products. Dishes like green garlic marinara pizza, spicy lamb flatbread, and Vietnamese clams with peanuts offer an exciting glimpse into what home chefs can create with these premium ovens.

Jonathan Kantor, Gozney's Chief Revenue and Marketing Officer, praised Matheson, stating, "He breaks the mold for traditional advertising. In Cook Different, Matty shines by being creative and unexpected. This campaign narrates a smart, fun story that can resonate across various platforms."

What’s Next for Gozney and Matheson?

The Cook Different campaign marks a significant milestone in the Gozney and Matheson partnership. Tom Gozney, the founder and designer of the brand, expressed his excitement, stating, “Matty has been an essential part of our journey, contributing to product development and brand growth. We can't wait to unveil what’s in store for the future.”

Consumers can expect to see Matheson’s personality and creativity translated into more future campaigns, as Gozney aims to deepen its connection with cooking enthusiasts.

The campaign will be prominently featured on Gozney's various platforms, including GozneyTV on YouTube, social media channels, and other traditional media outlets. Fans can look forward to not just delicious recipes, but entertaining content that encourages them to explore their culinary skills.

To experience the full extent of this campaign, be sure to check out Gozney’s website where more engaging content will be revealed in the coming weeks.

In conclusion, as Matty Matheson embraces this new role, his fun and unique approach to culinary creativity paired with Gozney's innovative ovens sets the stage for an exciting cooking revolution—encouraging everyone to Cook Different!