Toys"R"Us® Expands Retail Presence for Holiday Shopping in 2025

As the holiday season approaches, Toys"R"Us®, the beloved global toy retailer, has announced a significant expansion, marking its largest growth year yet. With only 100 days left until Christmas, the iconic brand is ramping up its presence, boasting over 1,500 stores and e-commerce operations in more than 35 countries. This year promises to be special, as Toys"R"Us embraces the festive spirit with a variety of new retail initiatives.

U.S. Expansion

In the United States, Toys"R"Us is notably enhancing its retail footprint this holiday season with the help of Go! Retail Group. By the end of the year, they are poised to unveil ten new flagship stores and introduce 20 seasonal holiday shops. These new stores will complement existing flagship locations at American Dream and Mall of America, in addition to prominent stores in Chicago and Texas.

Moreover, the brand has formed a partnership with Macy’s to include a Toys"R"Us section within every Macy’s store across the country. This strategic move broadens their reach, making toys accessible to more families during the crucial holiday shopping period. Additionally, recognizing the unique needs of military families, Toys"R"Us plans to open six new stores at military bases through collaboration with NEXCOM.

Global Reach

Toys"R"Us is not only focused on the U.S. market but is also making significant strides in international markets. The company is entering areas where it has never had a presence before, targeting countries like Chile, Peru, Venezuela, Ecuador, Morocco, and Lebanon. They are also reestablishing their presence in Turkey, while strengthening operations in key markets such as the UK, Mexico, South Africa, and parts of Asia, especially South Korea, through partnerships with local entities like LOTTE.

CEO Kimberly Miller emphasizes that with the festive season fast approaching, Toys"R"Us is committed to reaching more children and families than ever: “From new store openings to a second Global Holiday Play Day, we are focused on creating joy and excitement for all,” Miller remarked.

Enhancing Customer Experience

To further elevate the customer experience, Toys"R"Us plans to amplify holiday celebrations through engaging content across social media and in-store activities. The brand is committed to curating experiences that resonate with consumers and assist them in finding the perfect gifts for their loved ones. This approach is designed to celebrate the spirit of giving and emphasize the joy of play.

Toys"R"Us has a rich history of enchanting children and inspiring new generations, and this holiday season seems destined to be no different. With their far-reaching retail strategy and commitment to delivering joy, the company is gearing up for what promises to be another record-breaking holiday shopping period.

For further updates, customers and enthusiasts can check out their offerings by visiting toysrus.com and engage with the brand on social media at @toysrus.

About Toys"R"Us

For over 70 years, Toys"R"Us has been a beacon of childhood happiness, celebrating play and wonder in the lives of children around the globe. With renowned mascot Geoffrey the Giraffe™, it continues to capture the hearts of families everywhere, generating annual retail sales exceeding USD 2 billion through its extensive network of over 1,500 stores globally. Owned by WHP Global, Toys"R"Us remains a powerful force in the toy industry, dedicated to bringing joy and magic to the lives of every child.

To learn more about the brand and its initiatives, contact Jaime Cassavechia at [email protected] or call 212-518-4771 extension 108.