#United States #Los Angeles #wellness #Addyi #Near&Dear

Near&Dear Launches as a Partner in the Vitality Economy

In a significant move for the wellness industry, Near&Dear has officially launched as a full-service marketing agency, representing a new evolution for The Golden State Company. Positioned in Los Angeles, this innovative agency targets the burgeoning market focused on human vitality—a field that encompasses health, wellness, aesthetics, and self-optimization.

Targeting a Growing Market

Near&Dear steps into the spotlight with a robust client portfolio that includes notable names, such as Addyi—the first FDA-approved medication for hypoactive sexual desire disorder (HSDD). Other key players in their lineup include OrangeTwist, a leader in aesthetic wellness, Senté, a scientifically backed skincare company, and medical technology innovators, Jeisys and Neocis. As consumer priorities continue to shift towards longevity and preventative care, Near&Dear aims to thrive within this intersection of health, beauty, and wellness.

According to Todd Klawin, a founding partner of Near&Dear, “What we're witnessing is the formation of an entirely new economy. Performance, appearance, sexual health, longevity, and self-optimization are no longer separate silos; they’re converging to meet consumer demand for holistic vitality.”

The Vitality Economy's Impact

Recent research by McKinsey reveals that the global wellness market is now over $2 trillion and is projected to continue growing, driven largely by younger generations like Gen Z and millennials. This demographic shift is significant, as the understanding of vitality expands beyond verticals, focusing instead on a comprehensive mindset. Brands that are positioned well within this space grasp that vitality encapsulates a holistic approach to living well.

Near&Dear prides itself on understanding the unique dynamics of the industry. As Charlie Koones, another founding partner, states, “This category demands a different kind of partner, one that can speak both the language of science and the culture.” The agency plans to support its clients through integrated strategies that include creative development, consumer education, and effective media planning.

A Strategic Partnership with Addyi

A notable partnership forming between Near&Dear and Addyi could cement both entities’ positions in a rapidly changing marketplace. As noted by Cindy Eckert, CEO of Sprout Pharmaceuticals, “We chose a bold agency as our growth partner because Addyi is entering a period of explosive growth. Our collaboration aims to amplify impact by improving access, enhancing education, and empowering women to lead discussions about their sexual health.”

Near&Dear is committed to assisting Addyi with its ambitious goals through a more cohesive brand strategy and a multifaceted consumer outreach program. This event marks a crucial moment for Addyi, with its recent regulatory approvals and elevation in cultural prominence following the release of "The Pink Pill" documentary.

Supporting Long-term Growth in Wellness

Additionally, Near&Dear's relationship with OrangeTwist highlights its capability to foster sustainable growth in the aesthetic wellness sector. Denise Keeler, the Chief Growth Officer at OrangeTwist, remarked, “We’ve been collaborating with this team for years, and the evolution into Near&Dear feels seamless. They not only understand the path we've taken but also help guide where the industry is heading.”

Near&Dear’s Foundational Leadership

Behind Near&Dear’s strategic vision are experienced professionals including Cherice Tatum, VP of Client Services; Charles Simmons, SVP of Digital & Data; Sheldon Melvin, Executive Creative Director; alongside the founding partners, Charlie Koones and Todd Klawin.

Now officially accepting new clients and partners, Near&Dear is poised to become a key player as a growth partner for brands dedicated to the vitality economy. With combined expertise across various areas, this agency aims to create meaningful connections between brands and consumers, enabling businesses to navigate the complex dynamics of wellness and emergence.

Near&Dear stands at the forefront of a transformative era, poised to substantial influence upon the way individuals pursue their wellness journeys across various dimensions of life, from health to beauty and beyond.