#USA #London #Robert Pattinson #Brady Corbet #1664 Beer

A Bold New Chapter for 1664 Beer with Robert Pattinson

In a groundbreaking move, the prestigious French beer brand, 1664, has announced the appointment of acclaimed actor and cultural icon Robert Pattinson as its first-ever global brand ambassador. This collaboration marks the beginning of an exciting new phase for 1664, as it seeks to redefine the concept of good taste through a creative lens.

Scheduled to launch in 2026, the campaign will delve into a cinematic exploration of contrasting views on good taste. Renowned filmmaker Brady Corbet, celebrated for his award-winning film The Brutalist, which scored 10 Oscar nominations and won a Silver Lion at the Venice International Film Festival, will spearhead this innovative project. The combination of Pattinson's unique perspective and Corbet's artistic direction promises to deliver a fresh take on the essence of sophistication and style.

Fusion of Creativity and Tradition

This partnership marks a significant milestone for 1664, fusing Pattinson's contemporary flair with the brand's Parisian roots and innate elegance. The duo is set to encourage audiences to engage with the notion of good taste from a novel perspective, positioning 1664 as the beer that unites people across various environments.

Nikola Maravic, Global Marketing Director of 1664, described the collaboration as a major creative leap, blending elegance with a distinctive edge. "We are thrilled to bring together Robert Pattinson and Brady Corbet, two icons of modern creativity, to craft a campaign that ignites conversation around good taste," she stated. Maravic emphasized that this initiative is not just a straightforward promotion; it symbolizes a deeper commitment to elevating beer into a premium lifestyle experience.

A New Vision in Beer Marketing

The infusion of Pattinson's energy into 1664's brand narrative is expected to introduce a playful yet sophisticated appeal which resonates with a modern audience. "With Robert as the face of our upcoming global campaign, we have a unique opportunity to steer 1664 into new cultural territories, reaching audiences in innovative and exciting ways. This is more than just a partnership; it's a declaration of intent," remarked Maravic.

As fans eagerly await this collaboration, they can anticipate unexpected twists and engaging content that goes beyond conventional beer advertising. The essence of 1664 Blanc, the brand's iconic beverage characterized by its light and refreshing profile infused with zesty citrus and spice notes, will also be highlighted throughout the campaign.

Conclusion

In summary, with Robert Pattinson at the helm as the new global ambassador, 1664 is gearing up to redefine its identity in the beer market. The synergy between Pattinson and Corbet is poised to challenge norms and stimulate discussions around what it means to embody good taste in today’s society. As the brand prepares for its upcoming campaign, fans can stay tuned for more updates, promising an intriguing and ambitious journey ahead for this renowned beer brand.