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CES Unveiled Europe 2025: Igniting European Innovation

On October 28, 2025, Amsterdam's vibrant landscape was transformed into a hub of technological advancement as CES Unveiled Europe occurred. This event showcases over 50 startups from various countries, shining a spotlight on the innovative capabilities present within Europe’s tech ecosystem. Organized by the Consumer Technology Association (CTA), this gathering not only celebrated current achievements but also paved the path towards CES 2026, scheduled for January 6-9 in Las Vegas.

The event drew hundreds of industry leaders, investors, government representatives, and media, all eager to witness the technological advancements that are shaping the future. Kinsey Fabrizio, the president of CTA, emphasized the role of European innovation in enhancing the technological landscape and improving everyday lives:

"Europe's dynamic innovation ecosystem is home to startups and top brands moving the tech industry forward and improving the lives of millions of people. CES Unveiled Europe highlights the impact of European tech and sets the stage for the breakthrough innovation we'll see from across the continent at CES 2026."

The State of Technology Industry Address

Fabrizio’s opening remarks were followed by an engaging presentation from Brian Comiskey, CTA’s senior director of innovation and trends. Comiskey detailed how advancements in technology, especially AI, are significantly influencing various industries. Specifically, he shared notable findings from a recent AI Awareness Survey across several European nations:

• - UK workers lead in both AI awareness and practical usage, reportedly saving around eight hours weekly thanks to automation.
• - A staggering 89% of German workers view generative AI as extremely or very helpful in executing job-related tasks, highlighting a predominance for content creation over task automation.
• - Among young workers aged 18-28 in the Netherlands, 66% actively utilize generative AI, making them the highest users compared to their European peers.
• - France showcased the highest generative AI awareness among older workers aged 61-79, with 98% acknowledging its existence, although only 37% reported using it.

A Glimpse into Future Programming

The event featured a plethora of panels bringing together leading voices from both public and private sectors. Notable executives from organizations such as the European Innovation Council (EIC), Microsoft, and Prosus Group shared insights on navigating funding, scaling businesses, and effectively leading through rapid technological transformations.

Attendees also participated in tailored matchmaking programs and mentorship sessions which connected founders with potential investors, helping to foster an environment conducive to growth and innovation.

Moreover, special partner events occurred on October 27. This included the inaugural Music Tech Forum by the Music Business Association, which underscored the synergy between music, technology, and innovation. An investor meeting convened by the Global Venture Network prompted further collaboration, while Wilson Sonsini deliberated on how EU companies could leverage opportunities for expansion and fundraising in the U.S. market.

On October 28, the CES Unveiled Europe x Quantum AI session spotlighted the continent's leadership in quantum technology, showcasing innovations that could shape the future.

Highlighting Future Innovators

The event concluded with a thrilling Startup Pitch Battle, where entrepreneurs presented groundbreaking solutions to a panel of seasoned investors and business leaders. The winning startup, Perciv AI, earned a complimentary booth in Eureka Park at CES 2026, signaling a promising future for European innovation.

As anticipation builds for CES 2026, it promises to be a convergence of the brightest minds and cutting-edge innovations from around the globe. Stay tuned as we prepare to witness how these advancements will revolutionize our future.

About CES

CES is celebrated as the world's most influential tech event, serving as a launchpad for breakthrough technologies and providing a platform for industry leaders to connect. Spanning every facet of the tech sector, CES continues to highlight innovation as a core focus.

About CTA

The Consumer Technology Association (CTA) stands as North America's foremost technology trade organization. Boasting a member base of premier innovators from startups to established global brands, CTA remains committed to fostering industry growth and supporting millions of American jobs. To learn more and stay updated on CES 2026, visit CES.tech and follow @CTAtech on social media new media channels.