The Farmer's Dog Partners with Jess Pegula
In an exciting new partnership, The Farmer's Dog, a leader in premium dog food, has teamed up with the top-ranked U.S. women's tennis player Jess Pegula. This collaboration, rooted in a mutual commitment to animal welfare, specifically aims to assist homeless dogs in becoming trained service animals through the A Lending Paw Foundation.
Jess Pegula, who embodies a profound love for dogs and owns three rescue pets—Maddie, Des, and Mabel—understands the life-changing potential these animals hold. Her first-hand experience with rescue dogs has fueled her passion to create lasting impacts in their lives. As a co-founder of A Lending Paw Foundation, Pegula has dedicated herself to transforming the futures of countless dogs by helping them gain the training and support needed to become service animals for individuals in need.
The multi-year agreement sees The Farmer’s Dog not only supplying fresh, nutritious meals to the dogs cared for by A Lending Paw but also supporting vital fundraising initiatives aimed at rescuing, training, and placing these service dogs. Pegula passionately stated, "My dogs are family, so giving them the best care possible has always been incredibly important to me. The Farmer's Dog believes what I do—that every dog deserves real food and great care. Through A Lending Paw, we've seen rescue dogs completely transform someone's world, and I'm excited that together we can help even more dogs get that opportunity."
This partnership marks a milestone as Pegula is the first tennis star to represent The Farmer's Dog, joining a growing list of athletes who extend their health commitments to their furry companions. Jonathan Regev, CEO and Co-Founder of The Farmer's Dog, expressed the company’s enthusiasm for the partnership, stating, "Dogs have an incredible ability to make our lives better, and few things are more powerful than seeing a rescue dog get a second chance and go on to change someone's life. Jess shares our belief that dogs are worth caring for in the best way we can."
In addition to their core pursuits, Pegula will also take part in Dog Comfort Days™, a new initiative launched by The Farmer’s Dog, designed to bring the comfort and companionship of dogs to communities in need and celebrate the unique bond humans share with their canines. The initiative promises to create memorable experiences for both people and dogs while advocating responsible pet ownership.
To celebrate their partnership, The Farmer's Dog announced exclusive giveaways during the US tennis tournament, targeting both local fans in New York City and broader audiences through social media promotions. The campaign aims to raise awareness about their mission and encourage people to support rescue services like A Lending Paw.
About The Farmer's Dog
For over a decade, The Farmer's Dog has committed itself to raising the standards of pet care with freshly prepared, minimally processed meal plans specifically designed to promote longer, healthier lives for dogs. Their team comprises Board-Certified Veterinary Nutritionists, PhD-level nutritionists, and veterinarians who craft recipes full of essential nutrients while avoiding the pitfalls of excessive processing. Each meal meets stringent human-grade safety standards and is conveniently delivered to customers’ homes, promoting an enhanced lifestyle for pets. Visit
www.thefarmersdog.com for more details.
About A Lending Paw Foundation
A Lending Paw is devoted to rescuing dogs granted a second chance and supporting the development of service dogs that profoundly alter human lives. As a registered 501(c)(3) nonprofit, the foundation collaborates with reputable organizations to create genuine impacts, ensuring 100% of each donation is directed toward their mission. More information can be found at
www.alendingpaw.com.