#Japan #POLA #Shinagawa #B.A. Granlux O #IUGEN

POLA Achieves Remarkable Success at the 47th Japan Packaging Contest

The renowned Japanese cosmetics company, POLA, celebrated a significant achievement at the 47th Japan Packaging Contest, held by the Japan Packaging Technicians Association. The contest aims to select the pinnacle of packaging design and logistics for the year. POLA's distinguished luxury cream, B.A. Granlux O, garnered the award in the cosmetics packaging category, while its premier amenity brand, IUGEN, clinched the award in the toiletries packaging category.

B.A. Granlux O: The Pinnacle of Luxury Cream

B.A. Granlux O is the epitome of premium skincare, crafted in pursuit of the ultimate organic form that evokes the essence of life itself. Each angle reveals a different curvature, illustrating meticulous craftsmanship aimed at achieving profound comfort when held. Its soft contours embody the vibrant energy of cells, encapsulated within a translucent layer, inviting users into a world of rejuvenating beauty.

The outer packaging integrates Japan's cultural practice of 'furoshiki', or wrapping with paper, which symbolizes the thoughtfulness of the gift-giver. Utilizing the inherent qualities of paper, the design balances flexibility with structural integrity, showcasing a scientific approach to packaging. Layers of carefully folded paper add both aesthetic value and serve as a cushioning mechanism during transport, ensuring the product's safe arrival. Additionally, the design emphasizes resource conservation and reduces waste stress through minimalistic outer packaging and refillable options.

IUGEN: A Brand of Exquisite Amenities

IUGEN represents POLA's highest standards in amenity products, tailored for high-prestige facilities that prioritize unique local experiences and scenery. Its design philosophy focuses on integrating organic container shapes that reflect and refract the surrounding landscapes, changing expression based on the environmental context. This approach encourages visitors to perceive the special atmosphere and moments of their location, creating an ever-evolving impression.

The aesthetics extend beyond mere visibility, inviting consumers to feel and imagine the intangible aspects of Japanese beauty. The brand's logo, inspired by the kanji for 'yugen', showcases minimalistic yet iconic design. Further aligning with environmental sustainability, the bottles are crafted from 100% recycled PET material, elevating the design to embody the essence of Japan's environmental consciousness.

Conclusion

POLA's recognition at the Japan Packaging Contest serves as a testament to their commitment to innovative packaging that harmonizes artistic expression with environmental responsibility. With the awards for B.A. Granlux O and IUGEN, POLA continues to set new standards in the world of luxury skincare and amenities, ensuring that artistry, sustainability, and cultural richness intertwine seamlessly in their offerings.