#Japan #Shibuya #Shinrai #Lotte Home Shopping #BambooCutMarket

Shinrai's Historic Live Commerce Launch on Lotte Home Shopping

Shinrai Co., Ltd., based in Shibuya, Tokyo, recently made waves by conducting its inaugural live commerce broadcast on one of South Korea's largest home shopping platforms, Lotte Home Shopping. This venture marks the company's first step in cross-border live commerce, directly delivering Japanese products to the South Korean market. Focusing on food items such as pickled plums and blended salts, Shinrai managed to attract about 5,500 viewers during this initial broadcast, illuminating the growing appeal of Japanese goods in Korea.

The impressive audience engagement during the live stream, particularly with the blended salt offerings, showcased an emerging trend where users expressed interest in purchasing multiple items simultaneously. This suggests not only a demand for unique products but also the potential effectiveness of proposal-based sales in live commerce formats. The featured products during this event included offerings from BambooCut, a brand renowned for developing and managing experiential food-related stores such as "Plum and Stars" in Asakusa and the salt specialty shop "Guruguru Shakasuka" in Tokyo. More information can be found on their BambooCutMarket website.

Understanding Lotte Home Shopping

Lotte Home Shopping is operated by the renowned Lotte Group in South Korea and stands as one of the country's leading home shopping channels. The platform effectively reaches consumers across South Korea through various channels, including television broadcasts, apps, e-commerce sites, and live commerce, making it an indispensable part of the major distribution landscape in the region.

L.LIVE, the live commerce service offered by Lotte Home Shopping, is one of the premier live commerce platforms in South Korea. With about 15 million registered users, this platform provides a significant access route for companies aiming to penetrate the South Korean market, and Shinrai was proud to carry out its official live broadcast as a Japanese company.

Future Developments

The initial broadcast revealed several key factors contributing to the success of selling Japanese products in South Korea:

• - Conveying product appeal as an 'experience'
• - Crafting engaging content
• - Proposing product usage based on various scenes and settings
• - Designing purchasing flows utilizing bundled sales

With these insights, Shinrai plans to actively collaborate with a range of business types in Japan, from department stores to manufacturers and direct-to-consumer brands, to enhance sales support through live commerce. Additionally, the company aims to expand its offerings to include diverse categories, such as apparel and other Made in Japan products, targeting a broader audience in the South Korean market.

About Shinrai Co., Ltd.

Shinrai Co., Ltd. specializes in sales and marketing support through live commerce. The firm provides comprehensive services that cover planning, direction, broadcast operations, and sales strategies to facilitate expansion for Japanese businesses in both domestic and international markets. As part of their commitment to innovative purchasing experiences and market expansion, Shinrai is eager to collaborate with various domestic and international platforms.

If you're interested in entering the realm of live commerce or expanding into the South Korean market, Shinrai is here to assist. Whether you're a brand looking to implement live commerce for the first time or curious about how to start your journey into this market, feel free to reach out for a consultation. Visit our website at Shinrai Live to get in touch.