#Japan #Tokyo #MASCODE #Eyeliner #Yasuna

New Limited Edition Liquid Eyeliner by MASCODE

The renowned mask brand MASCODE, under the management of Sun Smile Co., Ltd. based in Tokyo, has officially launched a new beauty line. Starting from October 2025, their first product, the 'Three Liquid Eyeliner', will hit the shelves. Notably, this eyeliner features packaging and bottle designs created by popular illustrator, Yasuna, who has gained significant attention on social media. Each detail of the product is designed to enhance the user experience, providing a sense of exclusivity every time it is used. With Yasuna's elegant illustrations that embody a graceful and strong woman, the eyeliner adds a delightful sparkle to daily life.

The initial release is set for June 1st at select Loft stores and online platforms, with a general launch on June 15th. Customers should note that stock availability may vary by location, as some stores may have early access.

Collaboration with Yasuna

Yasuna expressed her excitement about creating an eyeliner that transforms the simple act of applying makeup into a joyful experience. The unique collaboration combines three subtly sparkling black shades with the versatile design of the MASCODE eyeliner, capturing the delicate emotions and strengths of modern women.

By adding a touch of brightness to the eyes, Yasuna's artwork conveys a fresh new light to everyday makeup routines.

About Yasuna

Yasuna, a rising star in the illustration world, is known for her soft line drawings and pastel color palettes that convey nuanced emotions. With nearly 90,000 followers on Instagram, her sophisticated illustrations resonate particularly well with contemporary women, showcasing both delicacy and strength.

The Inspiration Behind the Design

In her design process, Yasuna aimed to evoke excitement from the moment one opens the package. She wanted to create a product that not only elevates mood but also enhances beauty. "My love for cosmetics made this collaboration a dream come true. I wanted to ensure that each time someone opens the package, they feel that spark of joy. Hence, I meticulously designed every element!"

Commitment to Design

Yasuna designed the eyeliner bottle with the concept that different eyeliner colors can convey various impressions of femininity. Her illustrations focus on the side profile to highlight the beauty of the eyes, ensuring that the delicate essence of the eyeliner's shimmering lines is intuitively conveyed through the bottle's design.

Experience with the Three Liquid Eyeliner

Yasuna remarked on the ease of achieving beautiful lines with the mascara, describing the delicate sparkle, which enhances the eyes naturally without being overpowering. The pen's fine tip made it surprisingly easy to create slender and elegant lines, leaving her impressed with its functionality.

Product Highlights

• - Diverse Shades of Black: The eyeliner comes in three different shades that cater to the unique tones of Japanese women's eyes, ensuring a personalized look.
• - Innovative Design: The 0.1mm fine tip allows users to achieve precise lines with ease, thanks to its balanced weight and ergonomic design.
• - Long-Lasting Formula: Infused with four skincare ingredients, the eyeliner keeps eyes looking fresh all day long, is water- and smudge-proof yet easily removable with a facial cleanser.

Product Overview

• - Brand: MASCODE
• - Product Name: MASCODE Three Liquid Eyeliner
• - Available Variants: Jewel Black, Jewel Brown Black, Jewel Grey Black
• - Volume: 0.55mL
• - Price: 1,870 yen (including tax)
• - Release Dates: Early release on June 1st (subject to store availability) and general sale on June 15th across various retail outlets.

About MASCODE

MASCODE is a brand that blends fashion with functionality, offering products that allow individuals to express their ideal beauty in any given moment. The brand creates masks and eyeliners tailored to fit the wearer's mood and desired impression. With a philosophy centered around innovation, MASCODE aims to provide optimal solutions that transcend gender and trends, empowering everyone to pursue their unique form of beauty.