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Statara Solutions Wins 2025 Sammy: A Landmark Achievement in Sales and Marketing

Statara Solutions, renowned for its expertise in data analytics, customer intelligence, and digital advertising, has been recognized as a winner of the prestigious 2025 Sammy – Sales and Marketing Award. This accolade was presented by the Business Intelligence Group in the Market Master – Insights and Analysis category, showcasing Statara's ability to empower advocacy groups, nonprofits, corporations, and educational institutions in optimally reaching and understanding their target audiences.

The Sammy Awards highlight exceptional achievements from organizations and individuals in the sales and marketing sectors. The winners are chosen by a panel of expert judges who evaluate performance, business alignment, and tangible outcomes. In receiving this recognition, Statara Solutions underscores the significance of speed, precision, and transparency in executing modern campaigns, vital for organizations aiming to influence legislation, increase enrollments, or cultivate public trust.

Joe Goode, Chief Research Officer at Statara Solutions, expressed gratitude for the award. He stated, “This recognition reinforces what our clients echo daily—that precision, speed, and transparency are crucial in today's campaign landscape.” He emphasized how their platform enables organizations to connect with the right audience while delivering measurable outcomes.

At the heart of Statara’s innovation is a transformative platform that combines high-fidelity identity data with comprehensive media execution capabilities. The proprietary Statara Identity Insights graph fuels the Statara Media Platform, an outcome-oriented Demand Side Platform (DSP) designed to support targeted campaigns across various channels, including connected TV (CTV), digital display ads, and streaming audio.

With features like closed-loop attribution and real-time reporting, Statara equips its clients—particularly those operating under regulatory scrutiny—with the tools necessary to showcase performance and inspire action. Recently, Statara achieved a significant milestone with its merger with American Strategies and REAL Strategies, which bolstered its offerings to advocacy groups, mission-driven nonprofits, and institutions navigating the complex realms of policy and public affairs.

As Russ Fordyce, CEO of the Business Intelligence Group, noted, “Sales and marketing are converging like never before. Achieving success requires not just innovative ideas or tools, but a cohesive team that combines both elements.” The recognition from the Sammy Awards emphasizes Statara Solutions’ role as a leader in advancing this vision through its strategic approach and established results.

Founded to celebrate true talent and superior performance in business, the Business Intelligence Group evaluates nominees based on a proprietary scoring system that measures performance across various domains. Statara’s initiatives extend beyond traditional marketing perspectives to include identity resolution strategies, data hygiene, and first-party data enrichment. These capabilities empower advocacy groups and corporate campaigns, alongside educational institutions and regulated consumer brands, to thrive in their marketing endeavors.

As an integral part of The TARA Group, Statara Solutions continues to deliver cutting-edge insights and capabilities that enhance decision-making, foster personalized marketing experiences, and improve overall customer engagement. With their innovative approaches, they ensure data-driven strategies lead to resonant and impactful marketing campaigns.

For more information about Statara Solutions and their award-winning offerings, visit statara.com.