#United States #Boston #BYOD #Aura #Identity Protection

Aura's New Approach to Enterprise Security

In today's digitally advancing business world, security threats continue to evolve, with identity-based breaches now making up a staggering 65% of all security incidents. As organizations increasingly adopt remote and hybrid work setups, Aura, a leading AI-driven online safety platform, is taking significant steps to enhance enterprise security. The company has recently unveiled a pioneering enterprise security solution that addresses this crucial security gap by focusing on the identity of employees rather than just the devices they use.

Understanding the Breach Landscape

Historically, attacks on enterprise systems frequently stemmed from software vulnerabilities and device compromises. However, as cybercriminal tactics have adapted, compromise of employee identities through phishing, social engineering, and credential misuse has surged. Last year alone, most data breaches in organizations were initiated through these identity-based security failures. Understanding this shift allows businesses to recognize the crucial need for a new approach to security that encompasses not only data and devices but the individuals working within systems.

Hari Ravichandran, CEO and founder of Aura, emphasizes this change in approach: "Identity protection is in our DNA. Aura has spent years building AI-powered, all-in-one online protection for the whole family, and as identity-based risk grows in the enterprise, the opportunity was clear. If we could adapt our personal security capabilities to also protect employees behind the devices, we could open up an entirely new market for Aura."

Bridging the Gap in Security Approaches

Unlike conventional security solutions that mainly focus on hardware management and system access controls, Aura's strategy includes empowering employees to enhance their online safety. This paradigm hinges on addressing the human factors contributing to security risks, which are typically overlooked in conventional training programs and security protocols.

Aura Business combines traditional enterprise security offerings with tools designed to enhance employee security practices. This includes tackling issues such as credential theft and phishing, which are often outside the realm of traditional IT controls. By instilling better safety habits within employees, businesses not only strengthen their defenses but also significantly lower the risk of breaches originating internally.

Tailored Solutions for Managed Service Providers (MSPs)

As part of its strategy, Aura has debuted Aura Business tailored specifically for Managed Service Providers (MSPs) that operate with small to medium-sized businesses. Research indicates that many MSPs face unmanaged risks associated with Bring Your Own Device (BYOD) security. With an overwhelming 65% of MSPs reporting increased client requests for BYOD management, the need for a specialized solution has never been more pertinent.

Aura’s new offering allows MSPs to secure access to their clients' IT infrastructure without requiring invasive control over personal devices. The platform empowers MSPs with features that include:

• - Centralized Control: A multi-tenant dashboard that allows MSPs to manage security compliance across all clients efficiently.
• - Integration with Microsoft Entra ID: This ensures that only verified users have access to business applications, enhancing overall security within corporate networks.
• - Policy Management Tools: MSPs can enforce strict compliance with security policies, such as ensuring devices meet minimum operating system standards.
• - User Support: Aura's application aids users in resolving their security issues without needing to contact the MSP, while also providing 24/7 technical assistance.

By aiding employees in enhancing their online safety practices, businesses employing Aura's BYOD solution can secure their networks while preserving users' privacy and ensuring compliance with IT security measures.

Employee-Centric Cybersecurity

Through partnership and direct provision to users, Aura's BYOD solution eliminates common vulnerabilities attached to employee devices. Enhancements include:

• - Protection from malware and unsafe downloads.
• - Blocking of phishing attempts across various communication channels.
• - Continuous monitoring of passwords to mitigate account breaches.
• - Secure browsing tools to ensure user safety on public networks.

Aura's approach addresses a significant concern in today's workspace: protecting the individual's privacy while simultaneously ensuring enterprise assets are secure. By maintaining a focus on user privacy, Aura can implement robust security measures without infringing on personal data.

For more details about Aura's innovative security solutions, visit aura.com/msp.

About Aura

Aura stands at the forefront of online safety for not just individuals and families but also businesses. With its integrated solutions that encompass real-time threat detection and personalized security alerts, Aura aims to empower users to thrive and navigate the complexities of the digital world safely. For further insights into their offerings, visit aura.com.