#United States #Austin #L Catterton #Good Culture #Cottage Cheese

Good Culture's Strategic Move

In a landmark announcement made on January 8, 2026, Good Culture, a pioneering brand in the clean-label cultured dairy segment, revealed its new partnership with L Catterton, a globally recognized consumer-focused investment firm. This definitive agreement involves a majority stake in Good Culture, marking an essential chapter for the brand that has shown remarkable growth over the past few years.

Good Culture’s journey began in 2015, when Co-founders Jesse Merrill and Anders Eisner identified an unmet demand for innovation in the cottage cheese category. With a vision to modernize cottage cheese and highlight its versatility, the duo set out to create products using real, simple ingredients. Their efforts paid off, as sales skyrocketed nearly four times in just three years, contributing to a broader cottage cheese market growth of almost 60%.

“Today marks a monumental moment for Good Culture as we embark on this next phase of growth with L Catterton,” stated Jesse Merrill, CEO of Good Culture. He emphasizes the importance of staying committed to the brand's roots, focusing on quality while expanding their reach across the nation.

Manna Tree, an investment firm dedicated to enhancing consumer well-being, previously partnered with Good Culture in 2022 and has committed to reinvest alongside L Catterton. This partnership is anticipated to provide the necessary operational expertise and resources essential for accelerating Good Culture's production capacity and distribution channels.

L Catterton is well-equipped to support Good Culture’s ambitious growth strategies, drawing upon its deep industry insights and extensive relationships within the consumer market. The firm’s veteran approach to brand development aims to enhance Good Culture’s stature as a leader in cultured dairy, thereby addressing the growing demand from health-conscious consumers.

Andrew Taub, a Managing Partner at L Catterton's Flagship Fund, remarked, "Good Culture has built an extraordinary niche in cultured dairy, transforming a once-dormant corner and making cottage cheese into one of the most exciting and versatile items in food." This sentiment echoes the reinforced belief in the brand's potential to innovate while maintaining its commitment to quality and sustainability.

Looking ahead, Good Culture aims to broaden its reach and diversify its offerings, ensuring its products remain accessible to consumers. The brand's commitment to high standards is bolstered by its status as a Certified B Corp, emphasizing its dedication to ethical practices across product quality, environmental stewardship, and community engagement.

As the health and wellness movement continues to rise, consumers are increasingly gravitating toward clean-label products that align with their values. Good Culture has emerged as a prominent player in this trend, ready to cater to a growing market of health-conscious consumers seeking nutritious options. The anticipated investment allows Good Culture to further leverage this momentum and solidify its position as a key player in the cultured dairy landscape.

Supported by investors like SEMCAP and legal advisories from reputable firms such as Houlihan Lokey and Kirkland & Ellis, Good Culture's strategic planning aligns with its mission to deliver top-tier cultured dairy products. The brand stands ready to embark on its next phase of growth, with regulatory approval for the investment expected in the first quarter of 2026.

In conclusion, the partnership with L Catterton not only signifies confidence in Good Culture's trajectory but also underscores a collaborative effort to enhance the brand’s impact across the nation. As the partnership unfolds, the future looks promising for Good Culture as it continues to disrupt the dairy sector while staying true to its core principles of quality and integrity.

For further updates, visit Good Culture's website and follow them on Instagram.