Get Ready for Valentine's Day with Pocky's Shareable Playlist Campaign

Celebrate Love with Pocky's New Campaign

As Valentine's Day approaches, Glico Co., Ltd. is thrilled to announce the launch of its exciting campaign titled “Share Messages Together #LovePocky,” starting January 13, 2026. This campaign embraces the slogan “Share happiness! Sharing is wonderful,” aiming to connect people through the joy of Pocky snacks and music. The company is offering a specially curated music playlist, ideal for sharing during the Valentine's season.

Curated Playlists for Every Mood

The playlist, overseen by J-WAVE (81.3FM), features 12 selections organized around six love-themed categories. It will include both Japanese and Western music options, allowing fans to choose between two different styles for each theme. Customers can enjoy this unique experience by purchasing limited-edition Pocky packs that sport a nostalgic cassette tape design on the back, available for listening via Spotify.

New Collaboration with Nakigoto

Additionally, the campaign will introduce a new song titled “Amama Ginmi,” a collaboration between Pocky and the popular artist Nakigoto. This fresh track will be included in all playlists under the Japanese music selection. Nakigoto, known for their relatable lyrics and vibrant sound, began their musical journey in October 2018 and is celebrated for expressing complex emotions through their songs. They achieved major label debut success with their EP “Magic Hour”, released on July 9, 2025, and have recently rewritten a song specifically for this campaign.

How to Access Your Playlist

Participating in the fun is simple! Just follow these steps:
1. Download the Spotify app.
2. Purchase the eligible Pocky product and scan the QR code found on the inner side of the package lid.
3. Tap the play button on the corresponding Spotify playlist to immerse yourself in your selected mood.

For more details, check out the campaign website: Share Messages Together #LovePocky

Special Limited Packages

The “Share Messages Together #LovePocky” campaign will feature limited-edition Pocky packages, including designs like:

- Pocky Chocolate
- Pocky
- Pocky Cocoa 60%
- Pocky with Strawberry Crunch
- Almond Crush Pocky
- Pocky Heartful (Blueberry Berry of Happiness)

Each package corresponds to a unique theme for the playlist. The selection is available from January 13, 2026, until June 30, 2026. Remember to keep your package safe as disposing of it will result in losing access to the playlists.

Be Part of the Experience

The designed packages offer 12 different playlists, allowing you to share heartfelt messages along with delicious Pocky snacks. Each product’s theme will vary, offering both Japanese and Western selections for a delightful musical treat. These limited-edition packs may have limited availability at various stores, so be sure to get yours before they’re gone!

About J-WAVE

Founded in October 1988 as Tokyo's second commercial FM radio station, J-WAVE has built a robust reputation amongst listeners by innovatively curating programs that encompass not just music but also culture, fashion, and urban lifestyle insights. It’s become a leading music hub with its flagship program “TOKIO HOT 100,” and continues to influence modern living in Japan.