#United States #Connecticut #Stratford #Craft Beer #Two Roads Brewing

Two Roads Brewing Launches New Campaign

On April 7th, Two Roads Brewing, the well-known craft beer brand in Connecticut, kicked off a new advertising initiative titled "Have a Beer, Connecticut." This cleverly crafted campaign is designed to celebrate the eccentricities and unique characteristics of the Nutmeg State, with a tagline that invites locals to enjoy a good laugh and, of course, a cold beer. The campaign was brought to life by the creative agency BRZoom and is a delightful blend of humor and local pride.

Embracing Local Quirks

Rather than shying away from the playful ribbing that Connecticut often receives from out-of-state comedians and social media influencers, Two Roads chose to embrace it. The campaign features an array of humorous headlines that poke fun at local realities—from the infamous traffic congestion that plagues the state's highways to the ongoing identity struggle of being stuck in the middle of New York and Boston. Some of the charming taglines include:

• - "We're bigger than Rhode Island!"
• - "Proudly separating New York from Boston since 1788."
• - "You'll miss us when you move to Florida."

Each of these witty remarks is a nod to the shared experiences of Connecticut residents, triggering nostalgic moments and hearty chuckles that resonate with both locals and visitors alike.

Campaign Visibility

The “Have a Beer, Connecticut” campaign is not just confined to social media. It will be prominently displayed across various platforms including billboards, paid advertisements, signage, and throughout the Two Roads campus in Stratford. This ambitious campaign marks the brewery's most significant focus on Connecticut to date, showcasing the light-hearted spirit of its locals while fostering a sense of community.

A Toast to Nutmeg Pride

The essence of being a Nutmegger—an affectionate term for Connecticut residents—is at the heart of this campaign. It's an invitation to relax, enjoy Two Roads beer, and take everything with a grain of humor. The ads serve as a reminder that while Connecticut might be often misunderstood or overshadowed by its neighboring states, there’s a unique charm and camaraderie among its residents that deserves to be celebrated.

As the campaign rolls out, residents from all corners of Connecticut—from the quaint Quiet Corner to the bustling Greenwich Avenue—are encouraged to partake in the festivities. This is not just about enjoying craft beer; it also underscores the importance of camaraderie and unity within the community.

About Two Roads Brewing

Founded in December 2012, Two Roads Brewing has quickly risen to prominence as one of the Top 10 breweries in the Northeast. Established in a beautifully renovated 100-year-old brick factory in Stratford, the brewery’s philosophy is inspired by Robert Frost's beloved poem, "The Road Not Taken." The name reflects a commitment to taking unique paths in both brewing and community engagement.

With two tasting rooms set within a sprawling 10-acre campus—including the Area Two Experimental Brewing facility—Two Roads has solidified its reputation for quality and creativity in the craft beer world. For more information on their beers and brewing philosophy, visit www.tworoadsbrewing.com.

This campaign embodies the heart and soul of Connecticut—a state where humor, pride, and good beer intertwine. So grab a friend, share a laugh, and raise a glass! Cheers to Connecticut!