Good Trouble Kentucky Straight Bourbon Whiskey Shines at San Francisco World Spirits Competition
Good Trouble Kentucky Straight Bourbon Whiskey has made a significant impact in the spirits industry by earning a Gold Medal at the highly regarded 2025 San Francisco World Spirits Competition (SFWSC). This accolade follows closely on the heels of their Silver Medal win in 2024, establishing Good Trouble as a rising star in the competitive world of bourbon.
Founded by entrepreneur Dee M. Robinson in Chicago, Good Trouble Bourbon is not just a finely crafted spirit; it represents a movement centered around resilience and social advocacy. Robinson, who is also a social impact advocate, emphasizes that Good Trouble is about more than just enjoying bourbon—it's about sparking meaningful conversations and inspiring individuals to initiate change in their communities.
"Good Trouble Bourbon is an experience designed to encourage connection and conversation," Robinson explains. "Our bourbon is crafted to not only meet high-quality standards but to embody the purposeful spirit of doing good. Every aspect of the production process, from selecting the grains to the aging in charred oak barrels, is designed to create a bourbon of smoothness, depth, and richness."
In addition to its excellent taste, Good Trouble Bourbon is committed to making a difference. A portion of the proceeds from each bottle supports the Shine Your Light Foundation, a non-profit organization that promotes inclusivity, equity, and tolerance through grassroots initiatives. This aligns with Robinson's vision of using bourbon as a vehicle for social change.
With a passion for Kentucky bourbon that spans nearly a decade, Robinson delved deep into the craft. From attending distillery tours and educational courses to expanding her bourbon collection, her dedication culminated in the creation of Good Trouble in collaboration with 8th-generation master distiller Jacob Call. The bourbon's label, featuring a diverse representation of Lady Liberty alongside a symbol of strength and justice—an image of her torch mounted on a bull—captures the brand's essence of unity, resilience, and the importance of advocating for justice and inclusion.
Good Trouble Kentucky Straight Bourbon Whiskey is now available in 40 states and can be found online, in major retailers, and in select restaurants. Notably, it can also be purchased at Louisville's Muhammad Ali International Airport, catering to those who wish to take a piece of this revolutionary bourbon experience home with them.
With its growing popularity and commitment to quality, Good Trouble aims to extend its reach into new markets. The brand exemplifies how a bourbon can be both outstanding in quality and impactful in purpose, embodying the notion that every sip can contribute to a greater cause. For more details and to stay updated on Good Trouble Bourbon's initiatives, consumers can visit
GoodTroubleBourbon.com or follow their journey on social media @GoodTroubleBourbon.