Hyundai's 'Make Everyday Epic' Campaign Launches with John Krasinski

Hyundai Launches Epic Campaign Featuring the Palisade Hybrid

Hyundai has made a bold statement with the launch of its new marketing campaign titled "Make Everyday Epic," which showcases the all-new Palisade Hybrid SUV. This lively campaign is set to debut on January 25 during football's championship weekend, starring none other than actor and filmmaker John Krasinski.

The Palisade Hybrid is not just another SUV; it promises to turn routine chores into thrilling adventures. Designed for those who crave a stylish yet capable vehicle, the Palisade Hybrid combines luxurious design with impressive functionality, making daily drives feel extraordinary.

The Vision Behind the Campaign

In illustrating how the Palisade Hybrid elevates everyday experiences, the campaign leads with a 60-second commercial titled "Epic Afternoon." This visually stunning ad transforms a normal drive to pick up a friend for a tennis match into an action-packed adventure. Viewers witness Krasinski and co-star John Hoogenakker in heart-pounding situations reminiscent of a cinematic blockbuster, including daring car chases and dramatic jumps, all while safely navigating the roads in the Palisade.

According to Sean Gilpin, Hyundai's chief marketing officer, the effort aims to break away from the stereotype that the three-row SUV segment is purely functional. "We wanted to show that while the Palisade provides ample space and fuel efficiency, it also embodies a sense of adventure and excitement that can enhance any regular outing," Gilpin shared.

Not Your Average Family Vehicle

What sets the Palisade apart in the crowded SUV market is its fusion of capability and luxury, providing features like advanced safety technologies and a sophisticated suspension system. "The Palisade feels worthy of an action movie, transforming everyday drives into epic adventures," said Ryan Scott, executive creative director at INNOCEAN USA, the advertising agency behind the campaign.

The charm presented by Krasinski and Hoogenakker adds a delightful layer to the campaign, making it not just visually appealing but also deeply entertaining. Krasinski expressed his enthusiasm for collaborating with Hyundai again, emphasizing how the experience felt almost like shooting a film, thanks to the incredible locations and production team involved.

The Two-Part Rollout

Following the first ad, a companion piece titled "Epic Groceries" will further explore the theme of making the mundane feel extraordinary. This 30-second spot depicts Krasinski taking on a grocery run with the same thrilling flair found in the previous ad, showcasing how the Palisade Hybrid can handle life's demands while imparting a sense of adventure.

Hyundai has strategically placed these ads across various platforms, from traditional broadcast to streaming services and social media. With placements extending beyond just football, including basketball games, the campaign aims to reach a wide audience and highlight the Palisade's premium features—such as heated seats and a dash camera.

Collaboration with Top Talent

For the production of these awe-inspiring ads, Hyundai collaborated with award-winning director Sebastian Strasser and Oscar-winning cinematographer Linus Sandgren, known for their work on the acclaimed film "La La Land." This high-caliber creative team was crucial in delivering the elevated auditory and visual experience that Hyundai aims to project.

As part of a comprehensive marketing strategy, this campaign demonstrates Hyundai Motor America's commitment to enhancing customer experiences by showcasing vehicles that are not only functional but also inspire excitement and adventure. With an investment of $26 billion in the U.S. over the next few years, Hyundai is poised to further solidify its presence in the American automotive landscape.

The underlying message here is clear: the Hyundai Palisade Hybrid is more than just a vehicle; it’s an opportunity to infuse daily life with a bit of excitement and flair, making every trip something to look forward to.

For more details on Hyundai and to stay updated on their latest offerings, visit Hyundai Motor America.