DoorDash and InComm Payments Join Forces for Gift Card Shopping
In a strategic partnership, InComm Payments, a global leader in payment technology, and DoorDash, the premier platform for local commerce, announced today an innovative feature that will transform the way consumers purchase gift cards. This collaboration aims to enhance the shopping experience by allowing users to browse, acquire, and seamlessly order deliveries of gift cards for hundreds of popular merchants right within the DoorDash app.
Launching on November 29, just in time for the holiday shopping season, this feature promises to ease the gift-giving process. With DoorDash’s established reputation for speed, convenience, and trustworthiness, the addition of a digital gift card mall to the app aligns perfectly with consumer expectations for efficiency, particularly during peak shopping times like the holidays.
Jaime Yeager, Vice President of Global Business Development at InComm Payments, expressed excitement about the partnership, highlighting that it leverages both companies' strengths to enhance the customer experience: “Consumers trust DoorDash to bring them the best of their local neighborhood with ease, speed, value, and convenience. We’re expanding that experience to gifting by creating a digital gift card mall directly within the app.”
This partnership not only introduces physical gift card deliveries for local merchants but also allows users to order physical gift cards from DashMart. This is a newly introduced fulfillment platform from DoorDash that provides a channel for small and large businesses to reach local customers promptly. InComm manages the inventory of popular gift cards at DashMart locations across the country, ensuring that DoorDash drivers, or ‘Dashers’, can swiftly pick up and deliver these orders to consumers.
Emma Stockdale, Director of New Verticals at DoorDash, emphasized the importance of DashMart as an essential service, particularly during the holiday season when last-minute gifts are often sought after. She said, “DashMart serves as a fulfillment platform for DoorDash customers when they need essential items in a hurry – and during the holiday season that essential item might be a last-minute gift.”
To incentivize early purchases, DoorDash is offering exclusive discounts for DashPass members, the company’s membership program which boasts benefits like unlimited free delivery and reduced service fees. Starting this Black Friday, DashPass members will enjoy a 10% discount on select digital gift card orders. Meanwhile, non-DashPass members can take advantage of a 5% discount starting December 6, creating further motivation to utilize the new service.
The move to integrate gift card purchases into the existing DoorDash app not only smooths the shopping process but also adds value to DashPass by expanding membership benefits. There is a solid push by both companies to make gifting simpler and more accessible, especially as the holiday season approaches and consumers are on the lookout for convenient gift solutions.
For customers eager to explore the gift card options now available, they can simply visit
www.DoorDash.com/consumer/gift-cards or launch the DoorDash app. Sign-ups for DashPass can also be completed through the same platform, ensuring uninterrupted access to exclusive offers and additional benefits.
This partnership between InComm Payments and DoorDash exemplifies a forward-thinking approach in leveraging technology to enhance consumer experiences, particularly as we navigate through a increasingly digital marketplace. As the holiday season approaches, this initiative may very well redefine the landscape of gift shopping in the on-demand economy, providing customers with improved options for purchasing gifts in a manner that is quick, convenient, and aligned with their lifestyles.