Unlocking Insights: Capitalizing on N=1 Consumer Data for Future Trends

Upcoming Webinar: From Inspiration to Action!

Mark your calendars for a thought-provoking online seminar taking place on June 20, 2025, from 12:15 PM to 12:45 PM JST. This event, hosted by SEEDER Inc., will focus on innovative ways to harness qualitative data in product development, particularly through the lens of the emerging 'AI Consumer' tribe.

What is an 'AI Consumer'?

The rapid evolution of generative AI is transforming consumer behavior. As traditional search methods become increasingly cumbersome and information reliability wanes, many consumers are turning to AI for effective, trustworthy product recommendations. The 'AI Consumer' represents a new breed of shopper who consults AI as they would a store clerk, expediting their decision-making process. This shift highlights a change in purchasing habits that can significantly influence marketing and product development strategies.

During this session, we will delve into:

- Who are the 'AI Consumers'?
- Insights gained from qualitative research (N=1)

Agenda Overview:

1. What is a Tribe?
We will start by defining what constitutes a consumer tribe, particularly the traits and behaviors of the AI Consumer.
2. Insights into AI Consumer Behavior
Learn how AI Consumers are redefining product search and purchase experiences - they prefer asking AI over traditional search methodologies for their product selections, especially in complex decisions that involve various options.
3. Innovative Product & Service Ideation
We’ll discuss how to generate new ideas for products and services based on insights from the AI Consumer tribe. You will walk away with inspiration on integrating these insights into your marketing and product development.

Key Learnings:

- The Importance of N=1 Qualitative Research: Understand the significance of this research method and how it can yield profound insights.
- Motivations behind AI Dependence: Discover the reasons AI Consumers prefer using AI in their shopping journeys.
- AI Utilization Tactics: Explore how AI Consumers navigate different scenarios in their purchasing processes and when they choose human interaction over AI.
- Experience Gaps: Identify what experiences are currently lacking for AI Consumers and how to address them.
- Implementing Tribe-Centric Data Strategies: Learn how to effectively incorporate qualitative data into your business practices.

Who Should Attend?

This seminar is particularly beneficial for:

- Those seeking hints on the next consumer trend.
- Professionals eager to integrate an N=1 perspective in marketing and product planning.
- Individuals involved in mid-to-long-term brand strategy and business development.
- Innovators looking to design new experiences based on the collaboration between AI and human consumers.

Through this brief yet impactful 30-minute session, we will empower you to decode authentic consumer behaviors and glean insights for future opportunities.

Join us to transform your understanding and approach to product development!

Register Now! Tune in like you would a radio program and gain valuable knowledge that could spark your next big idea!