United Food Group Welcomes Russ Law as New Sales Manager to Propel Growth

United Food Group Expands Leadership with Appointment of Russ Law as Sales Manager

In a recent announcement, United Food Group, based in Elgin, Illinois, has appointed Russ Law as their new Sales Manager, effective immediately. This strategic move is geared toward enhancing the company’s sales framework and expanding its market presence. Law, a seasoned professional in the food and consumer goods industry, will be instrumental in overseeing the company's sales strategies, fostering key client relationships, and aligning with United Food Group's ambitious growth objectives across various market channels.

A Wealth of Experience

Russ Law brings with him an impressive 35 years of experience in sales leadership, particularly within the food sector. His track record reveals a strong capacity for driving revenue growth and market expansion while leading high-performing teams. Before his tenure at United Food Group, Law held senior-level positions at notable companies including Ronnoco Coffee, Utz Quality Snacks, Inventure Foods, Unilever Ice Cream, and Pillsbury. At these organizations, he excelled at establishing and executing national Broker and Direct Sales teams that catered to diverse markets such as convenience stores, foodservice, hospitality, office coffee services (OCS), and specialty retail.

Bryan Real, President of United Food Group, expressed enthusiasm over Law's appointment, indicating that the company has been working over the past four years on a comprehensive line of dispensing equipment aimed at the convenience store and foodservice sectors. With Law's extensive expertise and leadership skills, they intend to launch this new equipment in October, enabling the company to provide greater value to customers across the nation.

A Vision for Collaboration and Growth

Upon his appointment, Russ Law remarked, "I am honored to join United Food Group and contribute to its reputation for quality and innovation. I look forward to working with the team to strengthen customer partnerships and drive sustainable growth." His focus on nurturing existing partnerships while also exploring new avenues for expansion positions him as a pivotal figure in shaping the future trajectory of the company.

United Food Group is recognized as a leading provider of high-quality food products, serving a wide range of partners across retail, foodservice, and distribution sectors nationwide. The company prides itself on its commitment to operational excellence and innovation, aiming to deliver trusted products and bespoke solutions that satisfy the ever-evolving demands of today's market.

As Russ Law steps into his role as Sales Manager, industry watchers and stakeholders will be keenly observing how his wealth of experience translates into action and success at United Food Group. With a clear vision and a robust strategy in place, the future certainly looks promising for both Law and the company as they set forth on their growth journey together.