#Japan #Osaka #Baijiu #Wuliangye #EXPO2025

Wuliangye Day: A Celebration of Chinese Culture at Expo 2025

Recently, Osaka, Japan became a vibrant hub for cultural exchange during the Wuliangye Day event, hosted by the renowned Chinese Baijiu producer, Wuliangye. Set within the stunning Chinese Pavilion at the Expo 2025, this event highlighted not just the brand's prestigious history, but also its role in bridging traditions between China and the world.

A Journey Through Time

From 1915 to the present, Wuliangye has been a staple participant in global expos, establishing itself as a key player in showcasing not only premium beverages, but also the rich heritage of Chinese culture. Visitors entering the exhibition hall were greeted by an impressive wall of accolades that celebrate the brand's commitment to quality, heritage, and its esteemed status in China.

The centerpiece of the event featured tasting stations showcasing generations of Wuliangye liquors, ranging from its first to eighth generation products. Notably, on September 16th, the event organizers presented a commemorative gift box to the operator of the Chinese Pavilion, solidifying a lasting partnership and celebration of shared cultures.

Expanding Horizons

Japan, being a center for upscale consumer markets, serves as a strategic focal point for Wuliangye's globalization strategy. During the Wuliangye Day, the brand delves into local culinary settings, enhancing the appreciation of Baijiu among Japanese consumers. On the event day, a restaurant in Osaka was inaugurated as Wuliangye's second authorized overseas outlet, further cementing its influence in the region and introducing high-quality Baijiu paired with exquisite Chinese dishes to the local populace.

Since the approval of its first overseas restaurant in Tokyo last April, Wuliangye has been keenly advancing its global footprint, hosting several marketing activities from September 13th to 23rd in authorized Japanese restaurants. The response from Japanese consumers has been overwhelmingly positive, with many enthusiasts flocking to these establishments to savor Wuliangye-themed dishes and spirits. A young Japanese diner remarked on the unique combination of Chinese and Japanese culinary essences, highlighting how beautifully designed dishes not only please the palate but also the eyes.

A Global Presence

Today, Wuliangye stands as one of the pioneers leading Chinese Baijiu's march onto the world stage, exporting products to numerous countries while establishing Wuliangye-branded restaurants in Hong Kong, Tokyo, and Singapore. This expansion aims to strengthen consumer connections globally. Furthermore, through its collaboration with Michelin Guide, Wuliangye promotes a