#South Korea #Hwangto Salt #Samson Food Co #Fish Sauce #Jangseong-gun

Samson Food Co Ltd Expands Its Traditional Food Lineup

Samson Food Co Ltd, situated in Jangseong-gun, South Jeolla Province, is carving out a niche in Korea's culinary market by specializing in traditional foods based on hwangto salt and fermented anchovy extract. This agricultural corporation is not just enhancing its product portfolio, but also working towards revolutionizing how traditional Korean foods are perceived in modern times.

Recently, the company has introduced an exciting variety of processed seafood products that leverage the unique qualities of hwangto salt and fish sauce. Among the latest offerings are vacuum-packed items such as the Hwangto Salt Mackerel and Hwangto Barley Yellow Croaker. A standout in this new lineup is the premium "Wang-Wang Series," which offers larger portion sizes tailored specifically for the gift market. These products are actively distributed through online platforms and regional specialty stores, making them accessible to a wider audience.

The roots of Samson Food Co’s innovation lie in their flagship product, the Directly Roasted Alkaline Salt with Hwangto. This is produced by high-temperature roasting of salt in hwangto earthenware jars, a process that effectively eliminates impurities and enhances its alkaline properties. The distinctiveness of this salt has won it a place in various consumer segments, ranging from culinary applications to oral care products and even as a go-to gift item.

Additionally, Samson Food's age-old methods resonate with consumers who appreciate quality. Their 15-year-aged fermented anchovy extract and anchovy-based soy sauce are celebrated for delivering rich, natural umami flavors, all while adhering strictly to traditional fermentation practices that avoid any chemical additives. This commitment to authenticity is a significant selling point for health-conscious consumers and traditional food enthusiasts alike.

A company representative shared insights into their philosophy, stating, "Hwangto symbolizes purification. Our goal is to craft the best taste using honest ingredients and the patience of time, all without compromising nature's integrity." This sentiment reflects their mission to marry tradition with modern dietary needs, ensuring that their products cater to today's health-focused marketplace.

Since launching these new offerings in October, the products have been available for full-scale distribution, accessible via the company’s official online store alongside various regional distribution channels across South Jeolla Province. This strategic expansion not only broadens the company’s market reach but also promotes the unique benefits of traditional Korean ingredients

In conclusion, Samson Food Co Ltd is not merely expanding its product line; it is advocating for a culinary renaissance that honors Korea's rich food heritage while promoting healthier and more diverse dining options. By blending tradition with innovation, they are setting a standard in the food industry that prioritizes both taste and health.

As consumers grow more discerning about their food choices, companies like Samson Food Co Ltd are paving the way for a future that respects and revitalizes traditional – yet evolving – culinary practices.