#United States #Sebastopol #Guayakí #Yerba Madre #Watermelody

Yerba Madre Unveils Watermelody: A Refreshing Seasonal Delight

Yerba Madre, the renowned brand previously known as Guayakí Yerba Mate, is making waves in the beverage industry with its latest seasonal offering, Watermelody. This refreshing drink marks a significant milestone as the first release under its new name and the first to feature a striking yellow can design, solidifying its commitment to innovation and community engagement.

A Taste of Summer

Crafted to encapsulate the essence of summer days and provide an invigorating boost during the back-to-school season, Watermelody promises a delightful blend of flavors. The drink features organic ingredients, ensuring that each sip bursts with natural goodness. As a limited-time offering, Watermelody is currently rolling out in select grocery stores across the western United States, including major chains like H-E-B, Albertsons, and Kroger. On October 1, it will be available nationwide through Sprouts and Amazon, making it accessible for all who wish to indulge in this seasonal treat.

The Inspiration Behind Watermelody

While the flavors are designed to entice, the creation of Watermelody was heavily influenced by the brand’s superfan community, known as the Ambacebador collective. With over 12,000 members, these loyal supporters shared their desires for a new flavor that would retain the organic energy of yerba mate while introducing a fruity twist. The result is a harmonious blend of watermelon, yerba mate, and hibiscus—what Yerba Madre describes as an uplifting concoction that resonates with summer's vibrant spirit.

Innovation Driven by Community

Jennifer Brush, Yerba Madre’s VP of Product Innovation and Brand, emphasizes the brand's commitment to listening to its community. “Our Ambacebadors are not just loyal fans—they're collaborators,” she states, highlighting the crucial role that customer feedback plays in shaping new products. This dedication to community engagement ensures that Yerba Madre remains in tune with the preferences and tastes of its consumers.

A Commitment to Sustainability

Beyond delicious flavors, Watermelody reflects Yerba Madre's long-standing values of sustainability and ethical sourcing. Certified organic, the drink is made from select Fair Trade ingredients and contains 150mg of plant-powered energy. As a brand, Yerba Madre is renowned for its regenerative practices, supporting family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Every purchase contributes to reforestation efforts in the Atlantic Forest and promotes economic resilience among its growers.

Yerba Madre has proudly become the first yerba mate brand to achieve Regenerative Organic Certification, setting a new benchmark for ethical sourcing and sustainable agriculture. This commitment not only benefits the environment but also ensures fair treatment and compensation for farmworkers, aligning the brand's mission with the values of its community.

Future Directions

As Watermelody hits the shelves, Yerba Madre continues to hold its position as the number one ready-to-drink yerba mate brand, outpacing competitors in dollar sales velocity. The increasing visibility of yerba mate in mainstream markets—from retail shelves to prominent sports events—highlights the growing popularity and demand for this unique beverage category.

To find out where you can purchase Watermelody, visit www.yerbamadre.com for a store locator or explore updates on social media under @yerbamadre. As the brand celebrates nearly 30 years of commitment to innovation, sustainability, and community, consumers can expect to see more exciting developments in the future.

Conclusion

Yerba Madre’s launch of Watermelody is not just about a new flavor; it symbolizes a broader commitment to community, sustainability, and genuine innovation. Through collaborative efforts with its Ambacebador community, the brand showcases how customer insights can lead to engaging and revolutionary products, all while remaining true to its mission of fostering connections and celebrating the culture of yerba mate.

For those passionate about healthy, sustainable beverages, Watermelody promises to be a summer favorite—and a testament to what Yerba Madre stands for.