Barre3 Expands Its Reach by Acquiring Studio Barre in Strategic Move

Barre3 Expands Its Reach by Acquiring Studio Barre

Barre3, a prominent wellness brand recognized for its commitment to women's fitness, has recently announced the acquisition of Studio Barre, a barre brand based in San Diego. This strategic decision marks a significant milestone in Barre3's journey and aims to further its mission of supporting women's health and fitness across the nation.

Founded in 2008 by Shannon Higgins, Studio Barre boasts 11 studios located across California, Montana, Rhode Island, and South Carolina. Known for its dynamic and enjoyable workout sessions, Studio Barre has established a strong community following. This merger will not only enhance Barre3's growth but will also create a united front focused on fostering both mental and physical well-being within these communities. As Sadie Lincoln, CEO of Barre3, expressed, this acquisition allows the two brands to pool their collective expertise, ultimately benefiting their members.

Barre3, which began in 2008 and was co-founded by Sadie and Chris Lincoln, is well-known for its science-based, sustainable approach to fitness. The company has experienced exponential growth in recent years, evolving into one of the most recognized names in the boutique fitness space. In 2024, Sadie Lincoln received widespread recognition for her leadership when she was honored as the Entrepreneur of the Year by Ernst Young Mountain West and was featured in the Forbes 50 over 50 List.

Lincoln’s enthusiasm for welcoming Studio Barre reflects Barre3’s core values. She noted, "We are incredibly honored to welcome Studio Barre into our barre3 network. I am impressed with the passion and dedication of these studio owners, who are eager to grow their businesses with the support of our brand. This collaboration, steeped in purpose, promises to yield powerful outcomes."

The founder of Studio Barre, Shannon Higgins, also shared her thoughts on the acquisition, reflecting on her vision for Studio Barre as a nurturing space for fitness enthusiasts. Higgins emphasized, "Above all else, Studio Barre has always been about community—welcoming, supportive, and inclusive. I am filled with excitement and gratitude as we begin this new chapter with barre3."

Over the next several months, the rebranding process will occur as Studio Barre's 11 locations will transition to operating under the Barre3 banner. This acquisition follows Barre3's recent expansions, which include collaborations with The Barre Code and Barre Centric, reinforcing its position as a leading omnichannel boutique fitness brand owned and operated by women.

Barre3’s impactful approach to fitness aims to transform lives, focusing on community and purpose. This acquisition not only signifies a new growth phase for barre3 but also enhances its commitment to empowering women through fitness. As Barre3 continues to redefine the standards of wellness and fitness, the potential positive outcomes for the fitness community is substantial.

With its headquarters in Portland, Oregon, Barre3 strives to redefine fitness success, shifting the focus from societal ideals to balanced wellness. The core of Barre3's offerings lies in its Signature class, which effectively combines strength training, cardio, and mindfulness. Their classes, including the newly launched b3 Strength, b3 Cardio, and b3 Mindful Flow, are available in studios across the U.S., Canada, and the Philippines, as well as through its online platform, reaching subscribers in over 100 countries. This continued expansion highlights barre3's status as one of the largest and most successful franchisors within the fitness industry, indicative of its growing influence and community impact.

In a rapidly evolving fitness landscape, Barre3 remains steadfast in its mission to empower individuals to cultivate healthy relationships with their bodies and minds, fostering a supportive and inclusive environment for all. As it embraces the future with the addition of Studio Barre, barre3 is poised for remarkable achievements in the wellness community.