#Japan #Tokyo #Plant-Based #Minna Sho-ten #fermented fruits

Embrace a New Sweet Habit for 2026

As we approach the year 2026, Minna Sho-ten, located in Setagaya, Tokyo, is launching a series of four unique fruit parfaits featuring fermented fruits combined with plant-based ingredients. Starting from January 10, these specially crafted sweets are designed to encourage a positive shift in one's eating habits without resorting to indulgence or guilt. Instead, these parfaits focus on joyfully revisiting and refining one’s dietary practices, especially as the holiday season often leads to dietary excess.

Context Behind the Parfait Initiative

The end of the year is notorious for filled calendars packed with gatherings and indulgent meals, resulting in many individuals feeling the need to reassess their eating habits as the new year begins. There is a notable desire among people to foster healthier lifestyles while still cherishing moments involving sweets. Minna Sho-ten recognizes this sentiment and has created these parfaits as a means to help individuals reflect on their culinary habits while indulging in delightful tastes.

Targeted mainly towards health-conscious women in their 20s and 30s, these parfaits are an invitation to embrace sweets without compromising health goals. The combination of fermented ingredients and plant-based components strikes a harmonious balance between indulgence and wellness, taking the sweet experience to a whole new level.

Product Offerings

The four unique parfaits include:
1. Fermented Strawberry with Yomogi Whip
- Revived from its popularity in spring, this parfait combines organic fermented strawberries with refreshing yomogi (mugwort) whip, chia seeds, and granola, creating a vibrant and delightful flavor profile. The price is set at 800 yen (including a 100 yen deposit, which is refunded upon return).

2. Fermented Tomato with Vegan Cheese
- A savory parfait much requested to return, this creation features fermented mini tomatoes paired with coconut-based yogurt and cashew nut vegan cheese. Perfect as an accompaniment to drinks, it caters to adult palettes for just 800 yen (deposit included).

3. Seasonal Fermented Fruit with Rare Cheese
- This delightful parfait uses winter fruits and consists of spiced pear and cinnamon-infused persimmon jam layered with vegan cheese, presenting a rich taste at the same price of 800 yen.

4. Seasonal Fermented Citrus Mix
- Utilizing fresh seasonal citrus fruits, this parfait is completed with Earl Grey-infused soy milk whip, striking a perfect harmony of sweetness and tartness, also priced at 800 yen.

All parfaits are made from scratch in-store, with a focus on each ingredient's natural characteristics showcasing the beauty of fermentation.

Minna Sho-ten's Commitment to Sustainability

Minna Sho-ten advocates for more than just deliciousness; they are committed to sustainable food practices. Their initiatives include:

• - Returnable Containers: Utilizing reusable glass jars that promote recycling through a deposit system.
• - Food Waste Reduction: Preventing food waste by extending the shelf life of ripe fruits through fermentation, repurposing them into sweets.
• - Zero Waste Goals: Organic waste like fruit peels is dried and composted to nurture herbs used in parfaits grown locally in Shimokitazawa.

Through enjoyable and mindful eating, Minna Sho-ten aims to simultaneously address societal issues while offering delectable experiences.

About Minna Sho-ten

Location: Minna Sho-ten, 2-9-2 Kitazawa, Setagaya, Tokyo.
Operating Hours: 12 PM to 7 PM (Closed on irregular holidays).
Access: Just a two-minute walk from Shimokitazawa Station (Odakyu and Keio Inokashira Lines).
Website: Minna Sho-ten Official Site
Instagram: @minnashowten_official

About UPDATER Inc.

Founded on October 1, 2021, as a spin-off from Minna Denryoku, UPDATER provides services rooted in traceability and transparency, dedicated to addressing social challenges. With multiple award-winning initiatives and a commitment to decarbonization and well-being, they strive to create meaningful changes in both individuals and society.

For inquiries, please contact:

• - Strategic Public Relations Department, UPDATER Inc.
• - Tel: 03-6805-2228 (Weekdays 11 AM to 3 PM)
• - Email: [email protected]