Custom Ink Welcomes Arthur Chapin as New Chief Product, Design, and Technology Officer

Custom Ink Strengthens Leadership with New Appointment

Custom Ink, the premier online provider for customizing products and apparel, has taken a significant step towards enhancing its product innovation by appointing Arthur Chapin as the Chief Product, Design, and Technology Officer. This announcement was made amidst ambitions to streamline their offerings and meet evolving customer requirements in the custom product sector.

Chapin, who has an extensive career spanning nearly 25 years, comes to Custom Ink after serving as Chief Growth Officer at Move Inc. (Realtor.com). Before that, he spent over two decades at Expedia Group in various roles contributing to product, design, and technological advancements. Notably, he played a pivotal role in unifying platforms across Expedia, Hotels.com, and Vrbo, thus bringing a wealth of experience in strategic alignment to Custom Ink.

A Vision for Product Innovation

As Chapin assumes his new role, he will lead a newly centralized function that combines Product, Design, and Technology at Custom Ink. His responsibilities will include aligning these vital capabilities to create innovative solutions tailored specifically to the needs of Custom Ink's diverse clientele. The aim is to drive growth across various business sectors while enhancing customer satisfaction and engagement.

David Doctorow, the CEO of Custom Ink, expressed optimism regarding Chapin’s appointment, citing his extensive background in customer-centric approaches and design thinking. “Arthur brings a wealth of experience and a customer-first mindset to Custom Ink,” Doctorow remarked. “I had the pleasure of witnessing Arthur's leadership at Expedia, and I am excited to partner with him to develop and deliver innovative digital products that uniquely serve our customers.”

Promoting Internal Talent

In a related move underscoring talent development within the company, Bailey Rockwell Adrian has been promoted to Vice President, Power Buyers. Rockwell Adrian, who joined Custom Ink in 2010, has held several leadership positions, including VP and GM of Printfection by Custom Ink, where she made significant strides in operational efficiencies and growth. This dual leadership initiative is aimed at fortifying Custom Ink's strategy to serve corporate clients more effectively, leveraging the combined experience of Chapin’s product vision and Rockwell Adrian’s operational expertise.

Doctorow lauded Rockwell Adrian's deep knowledge of the company and her capabilities, stating that she is well-equipped to integrate various assets within the swag management arena, which includes Swag.com and Printfection by Custom Ink. This restructuring is expected to enhance Custom Ink's ability to provide high-quality, tailored services and products to their corporate customers, ensuring they receive top-tier support for their promotional needs.

About Custom Ink

Founded with the mission to bring people and communities together through custom products they can cherish, Custom Ink leads the online custom apparel market. The company prides itself on offering innovative design tools, comprehensive customer service, and a diverse range of high-quality merchandise. Whether for team events, corporate gifts, or personal celebrations, Custom Ink stands out by making the process of ordering custom gear seamless and enjoyable.

As Chapin and Rockwell Adrian step into their new roles, they carry not only their expertise but also the expectations of elevating Custom Ink's operational performance and product offerings to new heights, set against a backdrop of increasing demand for personalized products across various sectors.