Softwear Automation's $20 Million Funding Reinforces Sustainable Fashion Manufacturing

Softwear Automation Secures New Funding for Revolutionary Sewing Technology

In a significant breakthrough for the apparel manufacturing industry, Softwear Automation has successfully raised $20 million in a Series B1 funding round. This funding marks a pivotal moment in the company's quest to innovate sewing technologies that enhance sustainability and efficiency in clothing production. The funding round is notably led by a strategic partnership with BESTSELLER, the well-known Danish fashion company that encompasses popular brands like JACK & JONES, VERO MODA, and ONLY.

A Game-Changer for Apparel Manufacturing

Softwear Automation is at the forefront of autonomous sewing technology, with its flagship product, the SEWBOT®. This advanced technology is designed to revolutionize how garments are produced, making the process not only more efficient but also environmentally friendly. The recent round of investment will enable Softwear Automation to expand its capabilities across various product categories and reach new geographic markets, thereby addressing increasingly diverse consumer demands.

Dr. Palaniswamy "Raj" Rajan, the Chairman and CEO of Softwear Automation, stated that the collaboration with BESTSELLER, along with the backing from its existing investors, signals great confidence in the venture's potential to transform the fashion industry's landscape. He remarked, “This partnership with BESTSELLER and the support from Invest FWD are not just a vote of confidence in our technology; they are a powerful catalyst for the future of on-demand, localized, and more sustainable apparel manufacturing.”

Partnership Details and Goals

As part of this collaboration, Thomas Børglum Jensen, CFO of BESTSELLER, will join the board at Softwear Automation. This strategic positioning emphasizes BESTSELLER's commitment to advancing sustainability within the fashion sector. Their investment comes through Invest FWD, BESTSELLER's innovation and investment platform aimed at enhancing sustainable practices across the industry.

Softwear Automation's SEWBOT® utilizes sophisticated robotics, machine vision, and artificial intelligence (AI) to provide a fully autonomous solution for sewing. The technology offers numerous benefits such as dramatically reduced waste, quicker production cycles, and enhanced cost efficiency. Jensen noted, “At BESTSELLER, we seek innovations that drive necessary change in the fashion industry. Softwear Automation addresses vital challenges like speed and environmental impact reduction, and we’re excited to support their developmental journey.”

Towards Circular and Demand-Driven Production

This partnership aligns with BESTSELLER’s broader strategy aimed at improving its supply chain model through enhanced transparency and reduced environmental impact. By integrating SEWBOT® technology, the alliance aims to promote circular fashion practices founded on a demand-driven approach.

As the partnership progresses, both companies anticipate leading the industry towards a paradigm where apparel manufacturing is more sustainable, rapid, and localized. The combined resources of BESTSELLER and Softwear Automation position them well to navigate the complex challenges of the modern fashion landscape.

About the Companies

Softwear Automation is based in Atlanta and has made significant strides in redefining the $1.1 trillion sewn products market through its innovative automation solutions. The company’s SEWBOT® platform proves to be a scalable and sustainable option for the future of apparel manufacturing.

BESTSELLER, since its inception, has built a reputation as a family-owned international fashion company selling products in over 70 markets worldwide. Their Invest FWD initiative aims to spearhead sustainable transformation across the fashion value chain, underlining their commitment to innovation and environmental responsibility.

For further information, visit Softwear Automation and BESTSELLER.