Lowe's Launches Nationwide Campaign to Show Appreciation for Disaster Responders with One Million Thank Yous
Lowe's Aims to Deliver One Million Expressions of Gratitude
As Lowe's prepares to reopen its East Asheville store, which has undergone significant repairs following Hurricane Helene, a heartfelt initiative is taking shape. The store's associates, donned in their signature red vests, are embarking on a mission to inspire people across the nation to share one million thank you messages by May 2. This campaign, aptly named #BuildThanks, honors the countless individuals who have devoted their time and efforts to help communities recover after disasters.
Joe Strong, the store manager at Lowe's of East Asheville, emphasizes the importance of gratitude in action. He expressed, “We’re hoping that by launching one million thank yous to those who are helping rebuild the places we love, we might capture the depth of our collective gratitude.” This call to action is a testament to how appreciation can motivate and support those who work tirelessly to restore normalcy in the aftermath of calamities.
The #BuildThanks initiative is galvanized by the contributions of first responders, volunteers, and numerous nonprofits that sprang into action following Hurricane Helene. These everyday heroes step into perilous situations to save lives, clear debris, and repair homes and businesses, all of which play crucial roles in restoring hope for those who have suffered tremendous losses.
“Thank you doesn’t feel big enough for the heroic work of first responders and volunteers in Western North Carolina and in communities across the country impacted by recent flooding, tornadoes, and wildfires,” said Strong. This sentiment echoes a broader acknowledgment of the dedication and bravery of those who choose to serve their communities in times of chaos.
How to Participate
Joining this heartfelt movement is simple and straightforward. Individuals wishing to contribute can:
1. Submit a thank you poster, sign, or note: You can either deliver or mail your message to Lowe’s of East Asheville, located at 89 Tunnel Road, Asheville, N.C. 28805.
2. Share on Social Media: Post your expressions of gratitude on platforms like Twitter, Instagram, or Facebook, using the hashtag #BuildThanks to connect with others partaking in this initiative.
For those in search of inspiration, Lowe's has made available a downloadable sample thank you sign that can be used to amplify your message of thanks.
The culmination of this nationwide movement will be showcased on May 3, where Lowe’s will highlight the collective responses from across the country. This initiative builds upon Lowe’s ongoing commitment to support communities during their recovery from disasters, having invested nearly $14 million in response and recovery efforts related to Hurricanes Helene and Milton, and an additional $2 million for wildfire relief efforts in Southern California.
A Legacy of Community Support
Lowe’s Companies, Inc., a powerhouse in the home improvement industry, operates over 1,700 stores and caters to approximately 16 million customer transactions weekly across the United States. Their dedication extends beyond retail; Lowe’s champion programs aimed at creating safe and affordable housing, enhancing community spaces, and fostering the next generation of skilled trade professionals. Through initiatives like #BuildThanks, Lowe’s underscores its fundamental commitment to disaster relief and community resilience.
As communities everywhere prepare to join this effort, the message is clear: together, we can recognize and celebrate the heroes who strive to make a difference in the lives of those affected by disaster. Join Lowe's in thanking the individuals who work to rebuild the places we cherish most.