Izakaya Ikkyu Launches Special 99 Yen Beer Festival to Celebrate 50th Anniversary

Izakaya Ikkyu Celebrates 50 Years with a Special Beer Festival

Izakaya Ikkyu, established in 1975 and headquartered in Tokyo, is excited to announce a special event called the "99 Yen Beer Festival" from November 11 to 13, 2025. This special festival will allow customers to enjoy selected drinks, including The Premium Malts, Lemon Sour, and Jim Beam Highball for an unbelievable price of just 99 yen. This event is part of Ikkyu's gratitude towards its loyal patrons as it celebrates its remarkable 50th anniversary.

A Legacy Built on Affordability and Quality

Since its inception, Izakaya Ikkyu has held the belief that good food and drinks should be available at reasonable prices. Despite facing challenges such as soaring prices for ingredients and utilities, Ikkyu has kept its prices stable, thanks to the unwavering support from its customers. The 99 Yen Beer Festival is a heartfelt gesture to show appreciation for this loyalty, continuing the tradition of valuing both affordability and quality.

During the festival, guests are encouraged to order at least two food items to accompany their drinks, mindful of the company'sSDGs initiative to prevent waste. To provide the best service possible, table reservations will be limited to two hours, and a service charge may apply to bills under 1,000 yen.

Reflecting on a Journey of 50 Years

As Izakaya Ikkyu reaches this significant milestone, the company acknowledges the incredible support it has received from customers, partners, and staff alike. A celebration was held on October 8 to commemorate the 50th anniversary, emphasizing gratitude for the community’s support.

The company has consistently worked hard to uphold its core values of quality and affordability for half a century. However, rising costs of ingredients such as alcohol and oil, along with increasing utility and rental expenses, pose challenges. While these trends are vital for societal growth, it’s important for Ikkyu to adapt in maintaining a sustainable business.

Looking ahead, Ikkyu plans to slightly adjust its product offerings and prices starting January 4, 2026. This is not merely a price hike, but a step forward to evolve the concept of "affordable and delicious" into the next generation.

A New Beginning for the Next 50 Years

This adjustment is framed not as a simple price change but as a “restart” aimed at adding more value for customers while emphasizing principles of affordability, positivity, and thoughtfulness.

Izakaya Ikkyu is committed to enhancing employee training, focusing on SDGs, and contributing to the local community, ultimately pursuing a higher value for their patrons. The company extends sincere thanks to all who have supported them thus far and looks forward to continued patronage and encouragement in their 51st year.

For more updates, visitors can check out Izakaya Ikkyu’s official app, website, and social media platforms:

Conclusion

As Izakaya Ikkyu celebrates this significant milestone, it continues to prioritize its commitment to providing value to its customers. The next 50 years promise innovation and dedication to the philosophy of making dining experiences remarkable yet affordable.