Dive into DIY Beauty with OPI's Innovative GELement Gel Polish for Home Use

OPI Unveils GELement™: The Ultimate DIY Gel Polish Experience

In an exciting development for beauty enthusiasts, OPI has introduced its first ever at-home gel polish series named GELement™. Tailored for consumers who wish to enjoy professional-quality manicures in the comfort of their homes, GELement™ is the perfect combination of convenience and high performance.

A Game Changer in Nail Care

The GELement™ collection is designed to empower individuals to embrace their creativity and achieve salon-quality nails without stepping out. The line includes a unique formula that is not only vegan but also free of any harmful ingredients, catering to the environmentally conscious consumer. This alignment with modern beauty standards sets OPI apart as a leader in the nail care industry.

The collection features a base coat that ensures adherence and protection for the natural nail, preventing staining while enhancing durability. Additionally, it includes a no-wipe top coat that promises a stunning, high-shine finish, making it perfect for those looking to impress. With a selection of thirty shades that represent both classic and trendy hues, consumers can find the ideal color for every occasion or mood.

Shades and Features

Among the vibrant array of choices, you’ll find ten shades that pay homage to OPI’s iconic colors with fresh twists. Colors like Clawberry Margarita and Pompeii Me in Nails offer modern iterations of beloved classics, ensuring that even the most discerning nail aficionados find something appealing.

GELement™ bottles come in a convenient 9mL size, making them user-friendly for DIY application. The innovative formula is designed to be easy to apply, featuring the unique Rush Brush™, which adjusts pressure to release just the right amount of product for effortless application. This attention to detail ensures a smooth experience for both nail art novices and seasoned professionals.

The Curing Lamp and Learning Resources

To complement its gel polish, OPI provides a cutting-edge gel curing lamp. Effortless to clean and built to endure acetone, this lamp can cure nails in just 60 seconds for four fingers and has a separate setting for your thumb. It comes with a USB charger, enhancing its portability for on-the-go touch-ups or vacations.

But that’s not all - OPI recognizes that mastering at-home gel manicures can be tricky. To assist consumers, OPI has launched GELiversity™, an educational platform available on YouTube. Here, professional nail artists will share insider tips, tricks, and best practices for getting the most out of your GELement experience. They will cover everything from nail prep to gel removal, helping you avoid common mistakes and perfect your techniques.

Availability and Pricing

GELement™ will officially hit the market on June 10, 2025, available through Ulta.com. The line offers various product kits, such as the Gel Essentials Kit, priced at $59.99, which includes essential tools for the ultimate at-home manicure. Individual gel shades can be purchased for $15.99 each, with the gel lamp available for $39.99.

For more information about the GELement™ product line, visit OPI's official website at OPI.com. Stay updated by following OPI on social media platforms such as Instagram, Facebook, and TikTok.

OPI: Commitment to Quality

Recognized as the leading salon brand globally, OPI continues to innovate with products that not only enhance beauty but also respect consumers’ values. With a commitment to self-expression, quality, and sustainability, OPI empowers users to confidently showcase their individuality through nail care.

In addition to beauty, OPI has partnered with The Trevor Project, advocating for LGBTQIA+ youth, illustrating the brand's dedication to not just nail art, but also to fostering a more colorful future for all. Through its charitable contributions, OPI helps provide critical resources for youth in crisis, further establishing itself as a brand that cares.

Conclusion

OPI’s GELement™ is more than just a gel polish collection; it’s a pathway for self-expression and creativity. With easy-to-use products, extensive color choices, and dedicated educational support, OPI is paving the way for DIY nail art enthusiasts to shine brightly from home. Whether you're preparing for a special occasion or just indulging in self-care, GELement™ is set to elevate your manicure game to new heights.