#Perspire Sauna Studio #Infrared Sauna #Red-Light Therapy

Accelerating Growth at Perspire Sauna Studio

Perspire Sauna Studio, the leading sauna franchise in the United States, has announced ambitious plans for expansion with five new multi-unit franchise agreements. These initiatives will introduce 15 new locations across thriving states, including Connecticut, Florida, New Jersey, New York, Southern California, and Virginia.

A New Wave of Wellness in the U.S.

Founded in 2010 by Lee Braun, Perspire Sauna Studio combines cutting-edge infrared sauna (IR), red-light therapy (RLT), and innovative contrast therapy with SNØ showers, providing a comprehensive wellness experience. The company's rapid growth reflects an increasing demand for scientifically backed wellness solutions, and this expansion is a testament to its commitment to making these therapies more accessible.

Perspire reports that nearly 100 studios are currently operational, with over 200 more in development across the country. This expansion aligns with the rising consumer interest in health and wellness, particularly in urban areas known for their fast-paced lifestyles.

Profiles of New Franchise Owners

The new studios will be independently owned by individuals passionate about wellness:

• - Connecticut: Ben Mesfin, a former tech industry leader and small business investor, is excited to bring infrared sauna benefits to Fairfield County. After experiencing Perspire firsthand with his wife, he aims to offer a serene environment aiming to enhance wellness in the community.
• - Florida: Damon Moorer, an ex-banking executive, plans to open two studios in the Tampa area. He was drawn to Perspire's design and therapies after trying it out, blending his community roots with a renewed entrepreneurial spirit in wellness.
• - New York: Jean-Sébastien Brettes is set to introduce three new locations in the Hamptons area. Transitioning from a commercial producer to a wellness advocate, he emphasizes holistic health through his ownership.
• - Southern California: Adylene Reyes and her father Juan Nunez are preparing to launch three new studios with one located in Chino Hills. Their personal experiences with infrared therapy underscore their commitment to promoting wellness in their community.
• - Virginia: Local entrepreneurs Michael Sobhi and Michael Baffa will enhance the brand’s presence in Northern Virginia, having initiated their journey with a studio in Falls Church.
• - New Jersey: The Middletown location, opening in late 2025, is spearheaded by Jen Marin and Ronald