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Global Link Management's Innovative Approach to Sustainability

Global Link Management (GLM), a prominent real estate investment firm headquartered in Shibuya, Tokyo, has recently been highlighted in a professional publication for its pioneering efforts to integrate materiality into everyday operations. Under the leadership of CEO Kim Dae-Jang, the firm has made significant strides in aligning sustainability with corporate strategies, thus fostering behavioral change among employees.

Embedding Materiality into Everyday Operations

At GLM, sustainability is not merely an abstract concept but a cornerstone of the company’s operational strategy. The organization has actively worked on embedding materiality into the daily activities of its employees. This includes a comprehensive internal design that links every employee’s decision-making processes and actions to the core values of sustainability.

In a recent awareness survey conducted in 2025, an impressive 82% of employees indicated that they felt their work was connected to the firm’s materiality. This indicates a profound level of engagement and understanding of the importance of sustainability in their roles.

Five-Stage Model for Behavioral Change

To effectively translate materiality into action, GLM employs a structured five-stage model: Awareness, Understanding, Empathy, Personal Relevance, and Voluntary Action. This model incorporates various initiatives, including:

• - Internal newsletters featuring videos
• - Dialogues between executives and employees
• - Workshops and training sessions
• - Reward and recognition systems for sustainable practices

These initiatives are designed not just to spread awareness but to actively involve employees in the sustainability agenda by creating a shared framework for decision-making rooted in materiality. The ultimate goal is to enhance the quality of work, standardize risk awareness, and elevate governance consciousness throughout the organization.

Quantitative Indicators of Success

To gauge the effectiveness of its materiality initiatives, GLM regularly conducts awareness surveys. The key metrics highlighted in the recent professional publication include:

• - 82% of employees feel connected to the materiality in their work.
• - 94% satisfaction rate from discussions between executives and employees.
• - Approximately 70% participation rate in workshops.

Through consistent monitoring of these results and ongoing improvements, GLM ensures that the principles of materiality are firmly integrated into the organization’s culture and decision-making processes.

Future Initiatives

Looking ahead, GLM aims to further refine its approach to connecting materiality with operational decision-making. The firm seeks to clarify the relationship between non-financial risks and opportunities—such as innovation creation, enhanced governance, and reduced human risks.

By continuing both quantitative and qualitative monitoring, GLM is committed to positioning sustainability as a core foundation for increasing corporate value.

Reference: Publication Details

• - Book Title: Implementing Sustainability Strategies: Designing Organizational Behavior for Internal Integration
• - Authors: Hiroshi Kitada and Mitsunobu Ando
• - Publisher: Chikura Publishing
• - Release Date: March 5, 2026

Company Overview

Established: March 2005
CEO: Kim Dae-Jang
Headquarters: 1-12-1 Dogenzaka, Shibuya, Tokyo, Shibuya Mark City West 21F
Business: Real estate solutions (development, regeneration, land planning for investment properties)
Website: Global Link Management