#China #Shenzhen #Huawei #Eliud Kipchoge #Running Watch

Breaking New Ground in Athletics: Huawei and Eliud Kipchoge

On January 5, 2026, the dsm-firmenich running team, home to marathon icon Eliud Kipchoge, announced a groundbreaking partnership with Huawei, a leading global technology company. As the official technology partner of the team, Huawei aims to combine its expertise in smart wearable technology with the team's in-depth knowledge of athletic performance. Alex Huang, Huawei Consumer Business Group's marketing director, stated, "By merging Huawei's intelligent wearable technology with the profound insights from the team, we aim to provide valuable information that benefits not only elite athletes but runners at all levels around the world."

The Legacy of Eliud Kipchoge

Kipchoge, often regarded as the greatest marathon runner of all time, made history by completing a marathon in under two hours, a feat that shook the foundations of athletic capability and highlighted his belief that 'no human is limited.' For Kipchoge, running is not an exclusive sport; it is a universal activity open to all, emphasizing freedom, health, and unity among runners. The next chapter of his journey focuses on fostering a global movement for runners, aiming to inspire a widespread enthusiasm for the sport.

In pursuit of this goal, Kipchoge sought a global partner equipped with cutting-edge technology and a broad user base. Huawei stands out as the ideal choice. With over 200 million devices shipped worldwide by June 2025, Huawei has been a leader in the health and fitness sector for more than 12 years, ranking at the top in device shipments throughout the first three quarters of the year. Its dedication to innovation and extensive user community aligns perfectly with the essence of running excellence. By utilizing advanced solutions, Kipchoge and his team gain access to critical insights, such as precise training data and scientific assessments of workloads, enabling elite runners to push their limits and redefine their potential.

A Revolutionary Running Watch

This collaboration heralds an exciting announcement: Huawei is set to launch a state-of-the-art professional running watch, marking its return to this market five years after the debut of the HUAWEI WATCH GT Runner in 2021. Over these years, Huawei has meticulously refined its technology. The TruSense system provides unmatched accuracy and responsiveness for health and fitness tracking, while the Sunflower positioning system represents a quantum leap in positioning accuracy, having undergone rigorous testing with over 100 runners to ensure that performance predictions exceed 97% accuracy. Additionally, a machine learning model for fatigue evaluation helps athletes train smarter.

For credibility, elite runners like Kipchoge and Joshua Cheptegei will offer genuine insights from their training and races, driving iterative improvements to algorithms and features that truly meet the needs of runners.

This advanced running watch addresses a crucial market challenge: bridging the gap between high-end functionality and intuitive design. While most current models cater exclusively to elite athletes with overly complex features, Huawei leverages its expertise in 3C technology to create a versatile solution. It is designed to meet the rigorous demands of experienced runners while remaining accessible to beginners. Furthermore, it doubles as a comprehensive health management tool for the general public. By removing barriers and seamlessly integrating professional athletic performance with accessible health tracking, Huawei empowers all enthusiasts of an active lifestyle to embrace the joy and vitality of running.

As Huawei and Eliud Kipchoge embark on this innovative journey, the future of running looks brighter than ever, encouraging people from all walks of life to strap on their shoes and hit the pavement.