CHiQ Teams Up with Olympic Star Andreas Wellinger at FIS Ski Jumping World Cup in Germany

CHiQ Partners with Andreas Wellinger at the FIS Ski Jumping World Cup

The FIS Men's Ski Jumping World Cup recently kicked off in the picturesque location of Titisee-Neustadt, Germany. This prestigious event saw CHiQ, a globally recognized smart appliance brand, emerge as the official partner, reinforcing its commitment to merging cutting-edge technology with style.

In a strategic collaboration, CHiQ joined forces with Olympic ski jump champion Andreas Wellinger. Their partnership is set to leave an indelible mark on the slopes, showcasing not just the thrill of the sport but also the elegance that CHiQ embodies. Wellinger, who has captured the hearts of many with his impressive skill and charisma, is also a brand ambassador for the company.

CHiQ had previously made headlines at the IFA trade show in September, where Wellinger was present to announce their collaboration with the FIS Ski Jumping World Cup and the Deutscher Skiverband e.V. The partnership culminated in the production of an engaging promotional video that celebrates the excitement of winter sports, positioning CHiQ as a brand that resonates with enthusiasts around the globe.

During the World Cup events, CHiQ enhanced its visibility through a variety of advertising displays while creating an immersive skiing carnival experience that captivated numerous fans. This dynamic strategy is particularly aimed at engaging the younger demographic, a group that’s pivotal for the brand's future growth.

Furthermore, to bolster its market presence, CHiQ recently unveiled its new M9 QLED TV series in Europe. These models feature stunning 4K resolution with 120Hz refresh rates for remarkable clarity during fast-paced action. Not to be outdone, the company's lineup of stylish multi-door refrigerators has also received acclaim, equipped with electronic temperature controls and innovative Care+ Space zones to meet diverse consumer needs.

The stylish ColorLuxe washing machine, complete with intelligent controls, exemplifies CHiQ's commitment to transforming everyday living into an extraordinary experience. Their Black Friday sales figures tell an impressive story, with CHiQ TVs and refrigerators ranking among the top ten best sellers on various Amazon sites across Europe. Sales during this peak shopping period soared nearly 20% compared to previous years, underscoring CHiQ's growing dominance in the marketplace.

Over the years, CHiQ's parent company, Changhong, has transitioned from simple product exportation to establishing global resource synergies. This evolution has included diversification across products, technology, talent, and branding. Sponsoring winter sports events marks a significant breakthrough in CHiQ's marketing strategy, specifically targeting a youthful audience passionate about sports.

Beyond skiing, Changhong is also fueling a growing interest in winter sports among Chinese consumers by partnering with the FIS Snowboard and Freeski Big Air World Cup. The collaboration at the Ski Jumping World Cup further cements CHiQ's position as a vibrant, stylish, and global brand.

Looking ahead, CHiQ aims to broaden its global sports marketing efforts, leveraging advanced technology and superior design to innovate home appliances that elevate everyday life. The brand is dedicated to pursuing ambitious dreams alongside consumers worldwide, ultimately shaping a brighter future together.