#USA #California #RNDC #Breakthru Beverage Group #Wilson Daniels

Wilson Daniels Teams Up with Breakthru Beverage Group in California

In a strategic move that highlights the evolving landscape of wine distribution, Wilson Daniels, a renowned fine wine marketer, has announced its partnership with Breakthru Beverage Group to manage its distribution in California. This partnership will commence on July 1, 2025, as Wilson Daniels pivots from its long-standing relationship with Republic National Distributing Co. (RNDC), which has been its distributor in California for nearly 50 years.

This decision arrives in the wake of RNDC's closure of its California operations, prompting Wilson Daniels to seek a new alliance that aligns with its growth objectives. Since its inception in 1978, Wilson Daniels has maintained a focus on quality, representing a carefully curated portfolio of distinctive wines from around the world. The company has a legacy built on excellence and a commitment to preserving the integrity and appreciation for fine wines.

Rocco Lombardo, the President of Wilson Daniels, expressed gratitude for the decades-long relationship with RNDC, emphasizing the shared growth experienced throughout their partnership. Lombardo acknowledges this transition as a moment for reflection but also one filled with optimism regarding the future with Breakthru.

“We remain focused on nurturing our relationships with both RNDC and Breakthru as we navigate the future. The dynamism and collaboration we have experienced in the past ten years will certainly continue as we embark on this new chapter,” he stated.

Breakthru's Track Record

Breakthru Beverage Group already plays a significant role in Wilson Daniels' distribution strategy across several key markets. With this new partnership, California will become the 11th market where Breakthru represents the Wilson Daniels portfolio, expanding their reach and ensuring that a diverse selection of wines is made available across the state.

Shannon Coursey, Executive Vice President of Sales and Marketing at Wilson Daniels, further highlighted Breakthru’s dedication, stating, “Breakthru has consistently demonstrated its commitment to enhancing the distribution of Wilson Daniels' offerings, grounded in a shared respect for both fine wine and hospitality. Our collaborations in states like Florida and Nevada have been pivotal to some of our most impressive growth in recent years, and we look forward to continuing that trajectory.”

Looking Ahead

This partnership signifies a broader trend towards specialization within the beverage industry, reflecting an industry focus on fine wines and upscale customer service. Wilson Daniels remains committed to upholding the high standards set by its founders, Win Wilson and Jack Daniels, by fostering long-term relationships with luxury wine producers who respect the terroir and embody the ideals of excellence in their respective regions.

As the distribution landscape continues to evolve, Wilson Daniels' proactive approach positions it well for future developments while honoring its rich history in the fine wine market. The company aims to continue building on its reputation for quality, ensuring that it not only meets but exceeds the expectations of discerning wine consumers.

About Wilson Daniels

Founded in 1978, Wilson Daniels is a family-owned company dedicated to marketing and selling a highly selective portfolio of distinctive wines. With a commitment to excellence, the company develops strategic partnerships with luxury producers, continually aiming to elevate the standards within the industry. To learn more about Wilson Daniels and their offerings, you can visit www.wilsondaniels.com.

This partnership with Breakthru Beverage Group marks an exciting new chapter in Wilson Daniels' journey, promising to enhance its presence in one of the most lucrative wine markets in the United States. It will be intriguing to see how this collaboration transforms the accessibility and appreciation of fine wines in California and beyond.