Partners Achieves Remarkable Paper Reduction Through DX in Real Estate Sales

Partners' Commitment to Sustainability

As part of its mission to redesign asset management and contribute to a better future, Partners Co., Ltd. has taken significant strides in reducing paper usage in the real estate sector. In conjunction with Earth Day on April 22, 2025, the company announced an impressive achievement: a reduction of 302,491 sheets of paper over the course of one year, from April 1, 2024, to March 31, 2025, through spearheading digital transformation (DX) and the digitization of contract flows. This impressive figure underscores the company's commitment to sustainability while enhancing customer experiences.

The Motivation Behind Paper Reduction

In the realm of asset management, particularly in real estate transactions, a substantial amount of paper has traditionally been utilized for contracts and property documents. The hand-written entries and the postal exchanges required for these contracts often placed an undue burden on clients. However, following the revision of the Real Estate Brokerage Act in May 2022, the restrictions on paper-based contracts and the necessity for handwritten signatures have been loosened, paving the way for online real estate transactions. In response to this shift, Partners has aggressively pushed for the digitization of the real estate transaction process while fundamentally addressing the reduction of paper use.

The company recognizes that reviewing and transforming its operational processes is not merely a means of improving efficiency; it is also a critical step toward creating a sustainable society. Reducing the use of paper resources has become an essential component of Partners' business strategy.

Key Initiatives and Their Outcomes

1. Digitization of Procedures for Enhanced Experience

By transitioning various processes related to real estate sales, including the application and conclusion of mediation contracts, to an online platform, Partners has established an environment that allows clients to navigate transactions smoothly. The elimination of paperwork and postal procedures significantly reduces psychological burdens and enhances operational efficiency. This digital shift not only assures a more convenient experience for customers but also leads to substantial reductions in paper usage.

2. Streamlining Sales Flow to Maintain Quality and Reduce Environmental Impact

In the sales and contract management divisions, Partners has advanced the digitalization of contract-related documents and forms. This transition minimizes inefficiencies associated with paper-based checks, corrections, and reprints, thus preventing reliance on individual staff members. As a result, the company has constructed a framework that consistently delivers high-quality services irrespective of individual handling. This evolution not only improves operational efficiency but contributes to environmental considerations by reducing paper documentation.

3. Online Information Sharing Enabling Reproducibility and Sustainability

Partners has shifted to a centralized cloud-based system for all internal information, including sales materials and project progress. This change mitigates unnecessary paperwork and duplicate management while enhancing the speed and accuracy of responses. The establishment of non-paper-based operations fosters a sustainable operational model while ensuring that team collaboration and process reproducibility are strengthened.

Future Prospects

The initiatives undertaken by Partners to digitize operations and review workflows have led to significant reductions in paper usage, thereby decreasing environmental burdens. The company is committed to continuing its efforts in DX by leveraging technology to optimize business operations while enhancing customer experiences.

Moreover, Partners will place additional emphasis on designing operations that prioritize environmental considerations, contributing to the realization of a sustainable society. The holistic approach not only benefits the environment but also cultivates a culture of innovation and excellence at Partners, positioning the company as a leader in the asset management industry.

About Partners Co., Ltd.

Founded in September 2011, Partners Co., Ltd. is based in Minato-ku, Tokyo, and operates under the leadership of President and CEO Takumi Yoshimura. The firm provides a comprehensive range of technology-driven services related to asset management, including investment properties and insurance. Notably, it has been recognized as a Great Place to Work for three consecutive years and was listed as one of the fastest-growing companies in the Asia-Pacific region in 2021.

As a group company of GA technologies, which is listed on the Tokyo Stock Exchange's Growth Market, Partners aims to foster a future where asset management not only meets client expectations but also embraces eco-friendly practices.