Nationwide Initiative 'coen' Launches Call for 300 Founders to Join

In an ambitious move to strengthen its nationwide presence, Party Inc. based in Chiyoda, Tokyo, has initiated the recruitment of 300 individual and corporate founders for its co-creation platform 'coen'. This initiative aims to create a 'happy economic sphere' that resonates with 30 million people across all 47 prefectures in Japan by 2050.

Understanding 'coen'

The term 'coen' embodies the essence of co-creation, encouraging participation from individuals and organizations that share a common vision. Unlike mere supporters or members, coen founders actively engage in fostering regional collaborative projects through investments and continued involvement, thus becoming true partners in development. In just six months, coen has successfully built a regional economy with 80 founding companies generating monthly transactions of 1.44 million yen, marking a 90% growth compared to the previous month.

This community-focused platform connects urban capital and human resources with local assets and challenges, thus creating a new model for regional economies driven by relationships between urban and rural settings.

Why Now for coen Founders?

Japan faces significant challenges including population decline and industrial hollowing, particularly in rural areas. Simultaneously, there is a rising demand from individuals and companies in urban areas to engage with regional communities. coen addresses this gap by linking urban capital and expertise with local resources, exemplifying a new economic model based on 'relationship population'.

Key Achievements as of September 2025:

- Number of Founders: 80 (including individuals)
- Relationship Population: 212 individuals
- Monthly Transaction Volume: 1.44 million yen
- Local Government Collaborations: 3 (including Ashikita Town in Kumamoto and Hakodate City in Hokkaido)
- Project Start Period: 6 months

Who Can Become a coen Founder?

coen founders are not merely supporters or donors; they are co-creators contributing to local economic growth.

Individual Founders:

- Invest in local projects (such as agriculture, tourism, and migration support)
- Maintain ongoing relationships as a part of the relationship population
- Purchase local products and engage in experiences through the platform

Corporate Founders:

- Utilize their products/services/expertise to solve regional issues
- Invest practically in local economies while creating employment
- Become permanent partners (3 million yen upwards) to participate in strategic decision-making for long-term regional strategies

First Phase: Founder Recruitment Details

Total Recruitment:

- 300 Founders (180 individuals + 120 corporations)

Individuals:

- Light: 10,000 yen
- Standard: 50,000 yen
- Premium: 100,000 yen
- Rights to participate in regional projects, access exclusive events, and priority purchasing of local products

Corporations:

- Basic: 500,000 yen
- Business: 1 million yen
- Enterprise: 3 million yen
- Permanent Partner: 30 million yen
- Collaboration opportunities with local projects and participation in branding support and management processes

Recruitment Period:

October 1, 2025 - September 30, 2026.

The strategy aims to grow from 80 existing supporters to a total of 300, enhancing the relationship population from 212 to over 3,000 by 2027 and increasing the annual transaction volume to 5 billion yen.

Why 300 Founders is Achievable

Party Inc. plans to achieve its recruitment goal through four strategic growth engines:
1. Existing Networks: Leveraging the networks of 80 existing founders to introduce potential new founders.
2. Local Government Collaboration: Collaborations with successful municipal projects to bolster community engagement.
3. Proven Growth Model: The successfully validated economic model (144,000 yen monthly transactions in just 6 months) demonstrates the efficacy of the concept.
4. Media Exposure & Brand Recognition: Expanding awareness through social media and community outreach.

2027 Expansion Strategy

Phase 1 (up to 2027): Strategic expansion to five core locations, including:

- Shimokitazawa, Tokyo: A prime urban location for deep community outreach
- Fukuoka City: Hosting a collaborative arena with Kyushu Carina
- Ashikita & Yatsushiro, Kumamoto: Utilizing local revitalization projects
- Kofu, Yamanashi: Creating community spaces focusing on social issues through popular activities
- Undetermined: Further locations to be announced

With a vision to expand to 15 locations by 2035, coen plans to create sustainable economic zones, ensuring a cohesive relationship population of over 600 individuals per site and an annual transaction volume of 1 billion yen.

Conclusion

As they embark on this extensive journey of co-creation, coen invites individuals and businesses alike to join in shaping a new economic paradigm that benefits both urban and rural environments. For more information and to apply to become a founder, visit the official site.