#Japan #Tokyo #ad management #AFAD #CATS Corp

CATS Corporation Unveils New URL Input Function for AFAD

CATS Corporation, headquartered in Shinjuku, Tokyo, has introduced an innovative feature in its affiliate system, AFAD, aimed at simplifying the process of registering advertising URLs. Previously, the cumbersome process required users to input the same advertisement URL for each device—iOS, Android, and PC—three times, causing unnecessary delays in ad registration tasks. With the new 'Ad Registration Simplification Feature', this redundant input can now be completed in a single step, significantly enhancing operational efficiency.

Understanding the 'Ad Registration Simplification Feature'

In the realm of affiliate systems, managing ad registrations includes entering crucial information such as advertisement URLs, performance metrics, and compensation details. For AFAD users, this means recording the URL for the landing page (LP) that users are directed to after clicking the ad. Previously, even if advertisers wished to direct users to the same URL across various platforms, they had to enter the URL for each device type individually. Additionally, performance compensation rates needed to be set according to device types, as historical service specifications varied significantly by mobile carrier and operating system.

However, modern advancements have nearly eliminated these discrepancies among carriers and OS platforms, rendering separate configurations largely unnecessary. Still, manually entering the same URL and compensation three times proved to be a significant burden for users of the AFAD system.

The introduction of the new feature drastically reduces this burden, allowing users to complete their URL input tasks within seconds. For those companies that still prefer to maintain their legacy settings, AFAD still offers the option to configure ad URLs and compensation rates separately according to OS.

How to Utilize the New Feature

The newly implemented 'Ad Registration Simplification Feature' is accessible within the 'Ad Registration' section of AFAD under the 'Standard Registration' tab. Users only need to input the ad URL once, and it automatically populates the fields for iOS, Android, and PC, eliminating the need for multiple entries of the same information. This streamlining is expected to significantly reduce the time required for ad registration and enhance the overall speed of ad operations.

An Overview of AFAD

AFAD, offered by CATS Corporation, is a powerful affiliate program (ASP) system that drastically cuts down on the traditionally high costs and labor-intensive processes associated with building an affiliate system. Priced at a competitive rate of ¥65,000 (excluding tax) per month, it provides a cost-effective and user-friendly solution. AFAD operates on a model that does not charge based on click counts or conversion rates, making it accessible for businesses looking to establish their own affiliate marketing systems or agencies venturing into the ASP space.

Key Features Include:

• - One-tag functionality (Postback: Socket integration)
• - Management of compensation rates, special rates, and performance acknowledgment status
• - Direct measurements (concurrent tracking)
• - Conversion attribute acquisition
• - SDK integration capabilities
• - Support for unique domain operations

Tool Overview

• - Name: AFAD
• - Website: AFAD Official Site
• - Pricing: ¥65,000 (excl. tax) per month onwards

Company Overview

CATS Corporation is led by President Yasushi Matsumoto and operates within the marketing SaaS sector. The company is situated on the 5th and 6th floors of the Sumitomo Real Estate Shinjuku Oak Tower, 6-8-1 Nishi-shinjuku, Tokyo.

URL: CATS Corporation