#USA #Los Angeles #Acquisition #Virgin Music Group #Downtown Music

Virgin Music Group Finalizes Acquisition of Downtown Music Holdings

On February 20, 2026, Virgin Music Group (VMG) announced the successful completion of its acquisition of Downtown Music Holdings LLC. This significant move aims to create a comprehensive global solution tailored to meet the evolving demands of independent artists, entrepreneurs, and rights holders. This acquisition is not only pivotal for VMG but also signals a commitment to enhancing the resources available for the independent music community.

A New Leadership Era

Alongside this acquisition, Pieter van Rijn has been appointed as the Chief Operating Officer of VMG. Previously the CEO of Downtown since 2024, van Rijn brings a wealth of leadership experience from both Downtown and FUGA, a global music distributor. His new role will see him overseeing global operations, technology, product integration, and strategic collaboration across both organizations. Van Rijn will report to VMG's co-CEOs, Nat Pastor and JT Myers, and will continue to work from Amsterdam.

Justin Kalifowitz, the founder of Downtown, has decided to step aside from the company he started in 2007. In a letter shared on Downtown's website, he expressed gratitude for his journey and noted the pivotal moments that defined the company's growth. Following his departure, Andrew Bergman, formerly the chairman of Downtown, will move into a senior advisory position to guide the transition.

Downtown's Impact on the Music Industry

Established in 2007, Downtown Music serves over 5,000 business clients and supports more than four million creators across 145 countries. The company operates through various divisions, including Artist & Label Services, Distribution, and Music Publishing. Its portfolio comprises notable businesses such as FUGA, Downtown Artist Label Services, CD Baby, Downtown Music Publishing, and Songtrust. This acquisition is set to enhance their existing services while reaching out to a broader audience globally.

Pieter van Rijn's vision for the combined entities focuses on unifying their missions while preserving the unique strengths of each company. His remarks reflect confidence in the potential growth and service improvements for independent artists following the merger. ‘This combination enhances the choice, service, and global reach available to the independent community,’ commented van Rijn.

Listening to the Voices of Independent Creators

Nat Pastor emphasized the importance of thoughtful and strategic integration during this transition period. He remarked, ‘Pieter's appointment signals our intent to bring these businesses together in a way that creates value for independent entrepreneurs. Our goal is to combine the strengths of both companies while significantly increasing investment, technology, and global resources.”

Similarly, JT Myers hailed the acquisition, recognizing Downtown’s significant accomplishments under its leadership. He stated that the merger would ensure that Downtown’s strong foundation remains intact while looking to expand new opportunities for the independent music community.

Andrew Bergman praised the enduring culture of Downtown, which is rooted in trust and partnership, and expressed admiration for van Rijn’s leadership qualities. He expressed optimism about the future direction of the combined entities under this new structure.

Pieter van Rijn's Journey

Pieter van Rijn’s journey is quite remarkable. After joining Downtown as CEO, he oversaw its global operations, which included a broad range of services from distribution to sync licensing. His previous role as CEO of FUGA saw him guiding the company through substantial international growth and innovation phases. Van Rijn pioneered efforts that helped FUGA secure its reputation as a leading music-technology partner. His academic background, along with practical experience as a recording artist, gives him a well-rounded perspective to lead in this competitive industry.

The acquisition of Downtown Music Holdings by Virgin Music Group promises to pave the way for exciting developments in the realm of independent music. It demonstrates a commitment to fostering an ecosystem where independent creators can thrive and collaborate more effectively. As both entities work towards this shared vision, stakeholders can expect a renewed focus on empowering artists and expanding the avenues available to them in today’s ever-evolving music landscape.