#USA #Miami #fitness #Zumba #Redfoo

Zumba Launches 'Say It. Believe It.' Campaign

As the new year rolls around, Zumba® is making waves with an exciting campaign that encourages individuals to embrace their inner confidence in a fun and liberating way. Titled "Say It. Believe It.", this initiative features the upbeat anthem "Sexy and I Know It" by the chart-topping artist Redfoo from LMFAO, aiming to shift the narrative around New Year fitness resolutions.

A Fresh Take on Fitness Resolutions

New Year’s resolutions can often carry the weight of societal expectations, leading many to feel pressure to change or conform. However, Zumba's Chief Marketing Officer, Carolina Morales, highlights the campaign’s mission of promoting self-acceptance and joyous expression. She states, "With 'Say It. Believe It.', we want people to celebrate their confidence rather than feel burdened by the pressure to change. Redfoo embodies this energy perfectly with his vibrant personality and zest for life."

Redfoo himself resonates with this message. Known for his vivacious style and powerful stage presence, he remarks, "The sexiest thing anyone can be is themselves. Dancing in a Zumba class is about having fun, smiling, and just being yourself. There’s nothing better than feeling free and confident!"

Campaign Rollout

The campaign officially kicks off in January with a combination of TV and digital advertisements reaching audiences globally. Social media platforms will also play a significant role in engaging enthusiasts, running activities throughout the first quarter of the year to solidify this message of confidence.

Zumba invites individuals from all fitness backgrounds to join in, fostering a community where fitness is associated with joy and acceptance. Participants are encouraged to liberate themselves and experience the thrill of dance while staying active. With Zumba, it's not just about sweating; it's equally about smiling and embracing life fully.

Zumba’s Mission

Founded in 2001, Zumba Fitness has become the largest branded dance-fitness company globally, with a community of over 15 million weekly participants across 200,000 locations in 185 countries. Combining infectious rhythms with easy-to-follow choreography, Zumba seeks to empower participants not just physically, but also mentally and emotionally. In addition to the original program, they offer various specialized classes and even a new high-intensity interval training workout called STRONG Nation®.

Getting Involved

As individuals set their resolutions for a healthier lifestyle, Zumba encourages everyone to join in the dance. Through the "Say It. Believe It." campaign, Zumba aims to redefine how the world approaches fitness—celebrating personal authenticity over restrictive standards. To learn more about the available classes or to join the movement, visit Zumba's official website or follow them on social media @zumba.

Join the revolution and dance away the stigma of traditional resolutions; it's time to say it, believe it, and embody it fully. This New Year, Zumba invites you to celebrate who you are through the joys of dance and movement.